I like to keep track of the various industries where desis are making an impact, especially in New York City. When I was growing up, almost all the news stands were owned by Bangladeshis. Later, Punjabis became a major presence in taxi cabs in the city and gas stations in the suburbs. But the one I missed along the way had to do with Sri Lankans and porn stores [hat tip Manish].
In 1999, Tunku Varadarajan wrote an article for the NYT about Gujarati motel owners that contained the following throwaway line:
Sri Lankans, in case you didn’t know this, run most porn-video stores… [Link]
I did some digging, and the best estimates I could find show only a 10% ownership of the video smut business (I’m not entirely sure that these figures describe the same period as Varadarajan’s article, and they may be low since they came from within the Sri Lankan community). Still, no matter what the numbers, it’s a fascinating history.
The story starts, as all good New York City stories start, with the Mafia. La Cosa Nostra had dominated New York’s red light businesses for a number of decades but finally found their dominance undone by new technology:
Video’s emergence in the ’80s changed the Mafia’s porn role. No longer could the mob dominate distribution by simply running adult theaters and peep shows. Gotti and Basciano allowed businessmen without ties to the Mafia to move into retail stores. Immigrant entrepreneurs, particularly from Israel and Sri Lanka, multiplied X-rated video shops in New York neighborhoods from Greenwhich Village to Queens.
“The days of Mob influence are gone,” claimed a Sri Lankan businessman. “There’s no money in the business for them. Tapes used to be $100 each. Now they’re selling for $3:99.” [Link]
Confusingly, the same source also tells an alternate story, one where Sri Lankans entered the business earlier, working with the Mafia at first:
Sri Lankans worked for the Mafia through the 1980s and moved into ownership when the Mafia left. [Link]
This generates a great image in my mind, almost Benneton-like in its pluralism, of Sicilian and Sri Lankan mobsters working side by side to bring smut to the city that never sleeps. If this is true, a lot of hollywood dialogue needs to be rewritten and desi actors will start to complain that they only get roles as doctors, terrorists or gangsters. Sri Lankan script doctors will have to be hired to write lines like this:
“Leave the gun. Take thecannoliwattalapam .”


). It’s a shame these signs aren’t available for import here … 




