Dr. Brij Kothari had an idea. Instead of being satisfied with the thought that Bollywood films served their purpose as a cheap and effective way to entertain the masses, why not put them to work so that they could actually be useful. The result of his idea is Planet Read (thanks for the tip Kiran). Kothari describes his venture on Google’s Blog:
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NOW I get it. |
My organization, PlanetRead, works in Mumbai and Pondicherry, India. We have developed a “Same-Language Subtitling” (SLS) methodology, which provides automatic reading practice to individuals who are excluded from the traditional educational system, or whose literacy needs are otherwise not being met. This is an educational program rooted in mass media that demonstrates how a specific literacy intervention can yield outstanding, measurable results, while complementing other formal and non-formal learning initiatives of the government, private sector, and civil society. We are fortunate to have just been selected as a Google Foundation grantee.More than 500 million people in India have access to TV and 40 percent of these viewers have low literacy skills and are poor. Through PlanetRead’s approach, over 200 million early-literates in India are getting weekly reading practice from Same Language Subtitling (SLS) using TV. The cost of SLS? Every U.S. dollar covers regular reading for 10,000 people – for a year.
I hit upon this idea in 1996 through a most ordinary personal experience. While taking a break from dissertation writing at Cornell University, I was watching a Spanish film with friends to improve my Spanish. The Spanish movie had English subtitles, and I remember commenting that I wished it came with Spanish subtitles, if only to help us grasp the Spanish dialogue better. I then thought, ‘And if they just put Hindi subtitles on Bollywood songs in Hindi, India would become literate.’
Awesome. I hate Bollywood flicks but I still found myself going through some of the example clips on Planet Read’s website. Shah Rukh’s lip syncing has never sounded so good. I taught myself to read Hindi a few years back but have mostly forgotten. Watching the clips I could actually remember some of the script. The site also contains folks songs in languages such as Telugu.
Here are some other great examples you can learn along to.
If you want to make a donation to Planet Read you can do so here.


As many of you know, President Bush will be visiting India and Pakistan next week. Because of the plethora of stories that will be written in the next couple of weeks, and that have already been written, one of the better ways to alert you to these will be doing a periodic roundup of some of them. In this round:

friend
His old band Ladyjane had some great tunes which reminded me of the Sundays. And a great logo. Milind says, ‘p.s. please bring lighters and friends.’





