My favorite fashion writer, Robin Givhan of the Washington Post, has a story on the desi entrepreneur who has devoted his life to solving the following problem:
“I see a guy with a great suit on and nasty socks, I think, ‘Come on, finish the job!'” he says.
Great suit, nasty socks: truly one of the great fashion missteps of our time and one that many of our gentlemen readers will surely recognize. You know the feeling when you’re getting ready for a big meeting and realize all you have is holey, lumpy or mismatched socks? Well, Vivek Nagrani is here to help, at a mere $125 a pair. Hey, that’s only $62.50 per sock!
Nagrani makes a “Gatsby” sock with the image of a woman sipping a martini, strategically resting along a man’s Achilles’ tendon. “She’s holding him up,” he explains. Another pair of socks named “Luther” have a floral pattern winding up the inside of the calf; the flowers are revealed only when a man sits down and crosses his legs. He named another pair of socks “Brian,” after a customer who is attached to his dog Bottle Cap. The socks have stylized paw prints all over them.
You can read all about Nagrani in Givhan’s article. Meanwhile, I took a look at his corporate website, to learn more about this captain of industry, and found this description of the Nagrani brand:
The V.K. Nagrani label is privileged to create products for the diplomatic, scientific, military, artisanal and financial elite. With no surprise, men who define themselves by their distinct character rather than their possessions remain our most loyal customers and become our revered friends. Whether named by collection or by connoisseur, we grace such men of influence with our name. After all, the spirit of V.K. Nagrani is a sine qua non of any depiction of the aristocracy, the bourgeoisie or, quite simply, a life of luxury and elegance.
The day you see the “Churchill” — “lemon yellow with stripes of coco and blue” — haughtily peeking out beneath the impeccable cuff of my bespoke pantaloons, you’ll know that I no longer have time for plebeians like you. Continue reading






