The MetroPCS Tech & Talk ads are a long-running series (two years in December) featuring desi characters named Ranjit and Chad expounding upon the evils of contracts and benefits of MetroPCS’s phone plans and features. The characters are not a little zany, dressing up in colonial-style wigs to declare wireless independence, playing an intense guitar-riff set off by fireworks and using “Holy shishkabob!” as a catch-phrase, to give a few examples.
As I noticed in retweets about the ads posted by the characters @ranjitmetropcs and @chadmetropcs, some people found the ads hilarious, declared themselves fans of the duo, and wanted to dress up like them for Halloween. Others writing for business and tech sites found the ads cringe-worthy, racist and/or in poor taste.