My friend Reshma recently emailed me to ask if I could highlight a fundraising event in NYC she was holding for Obama. Reshma, formerly of South Asians for Hillary and South Asians for Kerry, is one of the members of Barack Obama’s new Asian American Finance Committee (other members mentioned here). Normally I would have just placed the event info on our “Events Tab,” where you can highlight just about any desi-related event. There was something about this event that was different though and I couldn’t put my finger on it until I re-read her email again. Then it struck me that the event itself represents a political first…as far as I know. This is the first time that such a large group of Indian American “celebrities” is being deployed in favor of a Presidential candidate. I am putting quotes around the word celebrities not to minimize the successes of some of these individuals but rather to contrast their pull to what we traditionally think of as Hollywood political celebrities (e.g., George Clooney, Ben Affleck, Angelina Jolie, Jane Fonda, etc.). In the past, both parties have relied on wealthy DBDs such as Sant Chatwal or various tech entrepreneurs or medical doctors for their campaign donations (from mostly first generation Indian Americans). Obama and his committee are taking a different approach, perhaps because he doesn’t want McCain to call him D-Punjab.
In all the loud talk of unity amongst the campaigns there is at least one tear jerker, or sort of – a controversial Indian American supporter of Hillary Clinton, appears to have not found favour with the Illinois Senator Barack Obama in the post-union phase of the Democratic party for 2008 presidential elections.
Sant Chatwal, known as one of the most effective fund raiser among the Indian American money bags, is not in the list of Asian Americans Finance Committee officials announced by the Obama campaign. [Link]
Instead of enlisting only rich “uncles” to help bring in the cash from our community, Obama picked a much younger group and that younger group in turn thinks young desi celebs may be the way to bring in the cash for their candidate (although this is probably just one of many ways they are considering). Their target demographic appears to be very similar to the type that reads SM: