Three months ago, I met some friends of friends for drinks in a dimly-lit Times Square hotel lounge. The group included Nusrat Durrani, who runs MTV World and is now launching MTV Desi. Like the Bombay Dreams team, Durrani bemoaned his casting issues. Everyone and her mom had auditioned for VJ, but nobody looked ‘authentically’ desi American, whatever that is.
Until I met Durrani, my only image of a rocker past his 30s was of the dyed-haired, aging rockers showing off studded belts and butt-cracks at the gym or in the West Village. You want to throw an arm around their shoulders and say, ‘The ’60s, the ’70s and the ’80s are over, man. Let it go.’
Durrani is nothing like that. He’s the most punk fortysomething I’ve ever met. He’s got a wife and kid(s) and a spacious Brooklyn loft, but he still dresses like a rock star. In person he’s a shorter, desi version of Mick Jagger: the lips, the shaggy hair, the dog collar around his wrist.
But I still feel bad for the guy. Charismatic though he may be, we all know MTV has a terribly difficult time creating buzz 😉 So I was greatly relieved to hear that the NYT covered Durrani’s VJ auditions (thanks, Arun and Sachin).
Mr. Durrani said that he worried that Ms. Taufiq was too much of an Indian-American stereotype (beautiful overachiever) and that Mr. Usman would be straitjacketed in a V.J. role. Ms. Desai had no experience in front of a camera but she was cute, hip and sassy, and this captivated, as she put it, the Man… [NYT]
No shit — look at how these three are dressed. R&B singer Reshma is vamped to the max, MTV India-style. Comedian Azhar Usman is kitted out for the burbs. But video editor Niharika Desai’s look has Brooklyn artist all over it. Her site’s called Post-Punk Kitchen (hot PoPu, come ‘n get it!), for chrissake:
Niharika graduated from the University of Pennsylania… Some of her editing credits include… Alanis Morrissette Live! and SHARKS! (a series pilot on female Poker champs). [Post-Punk Kitchen]
Her female rival, Reshma, has a day job y’all might be familiar with. Ah yes, HP, the paragon of parking cushily. A college friend chose HP as his day job because they don’t make you work more than 8 hour days. He built and sold night job, a tech startup, for gobs of money, so who looks silly now?
Ms. Taufiq summed herself up: R&B artist who is bilingual in English and Hindi… and, well, chemical engineer now working in software development at Hewlett-Packard. [NYT]
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