AMEISH – “Save Ourselves” from Secret History on Vimeo.
Straight outta Los Angeles, born and raised, 25 year old unsigned artist Ameish Govindarajan is hitting the hip hop scene by storm. Taking a unique ‘web 2.0’ tactic of dropping his first single Save Ourselves with a viral music video even before an EP is pressed and on itunes, Ameish is part of the new generation using the internet to spread the lyrics. I stumbled across this video in my inbox last week and was blown away. The visuals were clean and crisp, enhancing the smooth hip hop hook and lyrics. I couldn’t get the song out of my head all week.
I sat down (virtually) with Ameish to ask him a few questions about life. Here’s what he said.
I saw on your facebook profile that you graduated from UCLA with a pyschobio degree. That’s quite the change from hip-hop… How’d you first get involved with hip-hop? How do your parents feel about your musical foray?
Yes, that is kind of an unexpected background for an artist, I’ve been blessed to have the opportunity to be educated. Music has always been around me since I was young, but the first time I heard hip-hop was around ten years old. I picked up a tape off the ground, which I still have, Brand Nubian. And from there I fell in love with the beats and rhymes. I was an avid listener for five years, listening to everything from Ice Cube to Wu-tang. Me and my boys started rhyming at the age of 15. We used to record on a karaoke machine and rhyme on top of the radio, then on instrumentals. My parents are fully supportive of whatever my passions are.
I saw this video last week and thought it was really polished looking and you have a great sound. I’m surprised that you are still unsigned and that I haven’t heard of your music yet. Is this your first single?
Yes, this is my debut single off the “Save Ourselves” EP. There’s plenty more music to come.
Who did your music video?
The video was a collaborative effort from four parties. The directors were from the crew Secret History. They’ve done videos for other rap artists like The Grouch and Paris. The producers are Bucks Boys Productions who worked on Kanye West’s “Flashing Lights” video. The director of photography is from the ReelRoots crew, and Digital Gypsy provided the rest of the production.I came up with the concept for the video as I wrote the song, and these productions companies were able to bring my vision to life.