“Mariska Hargitay.” Say it aloud, softly and with reverence: “Mariska Hargitay.” Yes, it’s the name of the actress on Law and Order, but from the lips of Mike Myer’s newest creation, Guru Pitka, it’s a mantra, a blessing, and a joke that never stops giving.
I went to see The Love Guru with hackles raised and claws sharpened. I came to bury, not to praise. But 87 IQ-draining minutes of fart jokes, midget jokes, and sight gags (ever wanted to see someone literally have his head up his ass?) later, I came out slightly charmed, humming the Guru Pitka song and wishing my friend “Mariska Hargitay” every time he sneezed. Light-hearted, good-natured, and silly beyond belief, the movie might bore those who can’t easily access an inner 12-year-old, but for everyone else it’s well worth at least 5 demerits on the Hindu Janjagruti Samiti chart.
Mike Myers built a career playing outsized characters, goofiness masking the fact that world inhabited by those characters, the entire point of the parody, revolved around something actually not all that familiar to most Americans. Sprockets? How many Americans knew anything about West German Mimimalism, let alone enough to mock it? Wayne’s World? Brought GenX tropes and Slackers and cable access television to the mainstream in 1992. Austin Powers? It seems obvious now, but British 60s spy films weren’t on anyone’s cultural radar in the mid-90s.
So now that his new creation satirizes Hinduism, spirituality and the Guru-Shishya relationship, what will mainstream Americans make of it? How offensive is Guru Tugginmypudha?