Good on you, mate

Australia is a country with strong cultural pressures to conform; Aussies are rewarded for fitting in rather than standing out in all areas except for athletics. It’s known as the tall poppy syndrome, as in the tall poppy gets mowed down. In the USA, there’s a different saying, one about squeaky wheels, and I’m glad to say that desis in Australia seem to be following the American model.

This weekend, at least 2,000 Indians protested in Melbourne, blocking traffic on a busy street for almost 20 hours to protest the large number of crimes and assaults against Indians in the last year and the lack of police interest or response. The demonstrations started at Royal Melbourne Hospital where Sravan Kumar Theerthala was lying comotose after having been stabbed with a screwdriver at a party.

Latest available police figures say 1,447 people of Indian origin were robbed or assaulted in Victoria state in 2007-2008, although students from the country say they have risen since then. Many of the most serious cases occurred in the western suburbs of the state capital Melbourne, where police estimate Indians account for about 30 percent of all robbery and assault victims. [link]

Police have denied any racial motivation, saying the students were in the wrong place at the wrong time. They have said the crimes were “opportunistic”, with Indian students seen as “soft targets”. [link]

In addition to the protests in Melbourne, there was a strong diplomatic response. Manmohan Singh has called the Australian PM, and the Indian and Australian Foreign Ministers are holding talks on the matter. The diplomatic engagement was accompanied by a vigorous thapad by BigB who turned down a honorary doctorate offered by the Queensland University of Technology, saying “Under the prevailing circumstances I find it inappropriate at this juncture, to accept this decoration.” Continue reading

I like my coffee … brown and sweet

One of the first things I noticed while visiting my parents in NYC this weekend an ad (sitting in the junk mail pile) just like the one below:

McD’s is microtargetting tri-state desis with mailers that say “Taste ki baat hai!” While I like to be seen and recognized, I’m afraid the coffee flavored milkshake they call iced coffee really isn’t my cup of tea.

More to my liking would have been the Indian Mysore Coffee (“full bodied and nutty”) being offered at the local gourmet independent coffee place down the street, listed next to Ethiopian Sidamo Coffee and Hawaian Kona Extra Fancy as a Sunday special. That’s very good company to be in for a coffee that gets its flavor by being drenched by the monsoon! While they were out by the time I came by, I’m looking forward to trying an Indian beverage which doesn’t have “masala” in the name.

[Note: these are not my photos and therefore this is not my name on the ad. The pics are from Slice of Lemon, and linked back to the original post.]

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In vino, marketing

For wine makers and distributors, India is virgin terrain ripe for the plucking (to mix metaphors). Although wine arrived with the Persians around two millenia ago, wine drinking was never popular or widespread. What little wine production there was got crushed by the phylloxera epidemic of the late 1800s, and hit further hurdles at Independence when many states went dry. The constitution of India itself used to state that “one of the government’s aims was the total prohibition of alcohol” [wiki]

Fast forward to the present, when wine drinking is being pitched heavily to the urban intelligencia, especially younger women:

Bhagwat is single and lives in Bangalore. On a recent trip to her parents’ home in the conservative Chhattisgarh in central India, she sipped wine while her father drank scotch and soda. Her mother, she recounts, looked on silently. “Wine is the only drink I can have without offending the family elders,” she said. [link]

Wine drinking is still at fairly low levels compared to Europe or the US, with average consumption under a bottle a year and large areas of the country where wine isn’t drunk at all [link], although it is increasing at around 20% a year.

Right now there are around 40 wineries in India with around 3,000 acres under cultivation. My advice to them? Invest more in marketing and less in “quality”: wine drinkers are highly suggestible and the “wine experience” is all hype. Why should they listen to a non-drinker? Because I have science on my side:

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Hated by desi brides worldwide

The advertising campaign for BritAsian sausage company “Mr. Singh’s Bangras” (a pun on bangers and bhangra) recently won a major award. The concept behind the ads is simple enough to describe in pictures:

That’s right – they used edible ink to print the casing in “henna patterns” and create the first ever “branded sausage.” I’m waiting for the UK government to start printing health warnings directly on foodstuffs that are bad for your heart such as “eating this weiner will make yours a little limper.”

I really hope Daljit Singh, the company proprietor, is married already because he has just earned the enmity of every desi bride around the world. If this campaign gets widespread airplay, what do you think most people will think of when they see a chubby brown hennaed calf peeking out from underneath a red lehnga?

You can see the video version directly on the company website.

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Jai vs. Bhay ho, slumdog fight

It’s election season again in India, and with an 80% reduction in Bollyflix released this year (a side effect of the finance crisis), the real action is in political ads. Recently, Congress bought the exclusive rights to play Jai Ho at its rallies for a whole year, much to the dismay of the BJP which objected that “Anyone should be able to use the song. ‘Jai Ho’ should not belong to any one; it belongs to the country.” [link]

Congress wasn’t just interested in playing the original song, it actually redid the whole thing, gutting the original and producing a muzaked easy-listening patriotic version for use in a political ad:

The BJP struck back with Bhay Ho, a dark tale of international terror:

Both of these clips hint at what a mainstream Indian studio would have done with Slumdog, assuming that they had been interested in the concept at all.

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India as backdrop for Israeli debate

Shashwati recently sent me links to these dueling Israeli PSAs about military service that are set in South Asia and far more amusing than Zohan. (Why did I watch that? Why?)

The first clip uses shame to try to discourage draft evasion, the second restages the first but uses shame to encourage conscientious objection. The setting is a bunch of Israeli tourists in an “Indian” teahouse discussing what their military service was like to try to impress a generic shiksa (blond in the first clip and brunette in the second). Each clip starts the same – a waiter offers cha and this touches off reminiscences about how “in the army the entire unit would have shared just this much tea.” And it ends with the same moral, do the wrong thing and you’ll embarass yourself in front of the girl.

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The perfect blend of East and West

On my way to the East Village last night, I stopped by a store which is arguably ground zero for shameless Orientalism in NYC, East-West books.

This store is exactly as over the top and ridiculous as the name suggests. It’s the kind of place where one (White) salesman was dressed in a very handsome lime colored Chinese silk jacket while another (white again) had 3 sandalwood malas on one arm, several around his neck, and at least one on the other arm. Their list of books and other offerings is very left coast, the sort of thing I encountered regularly when I lived in the Bay Arya, but rarely see in skeptical, ironic NYC.

Soon after I entered, in the CD rack, I found Jaya Lakshmi’s “Jewel of Hari.” I love the blurb that introduces the album: Yoga! Mantras! Flamenco! Veils! It’s nearly a perfect listing of New Age clichés, it has everything except Zen, Native Americans and gnostic wisdom.

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Nano brings pride, but profit?

Monday was the debut of the long awaited Tata Nano, India’s answer to the Model T. Initial reviews are favorable, with reviewers impressed by how normal a car the Nano seems to be, given its small size, engine and cost (via anatha):

Even the green crowd seems accepting of the new vehicle. While Greenpeace protestors picketed the announcement of the car, Ratan Tata claims that the Nano is less poluting than many two wheel vehicles on the market and even UN Framework Convention on Climate Change executive secretary Yvo de Boer said,

“I am not concerned about it (the Tata Nano) because people in India have the same aspirational rights to own cars as people elsewhere in the world.” [link]

In addition, the Nano already gets 70mpg, and there are discussions of an electric model in the future.

So it’s a lot of car for the money and it’s green. What I don’t understand is the business side of the equation. Can Tata make money on this car? And if not, will the Nano and Tata motors survive?

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Gobi is brain food

We regularly get news tips about freakishly smart desi kids, like six year old Pranav Veera:

Pranav Veera can recite the names of the U.S. presidents in the order they served in office. He can say the alphabet backward. Give him a date back to 2000, and he’ll tell you the day of the week. He’s only 6 years old… Pranav has an IQ of 176… Albert Einstein’s IQ was believed to be about 160. The average IQ is 100. [link]

Yawn. Another desi Doogie in diapers. I mean, the kid is cute:

But he’s not really that smart:

What does Pranav want to be when he grows up? “An astronaut,” he said without hesitation. [link]

Besides which, I know the secret of our racial success. No, it’s not secret pooja, genetic superiority or even sheer numbers (if one person in a million has an IQ of 176 or above, and there are over a million desis in America … ), it’s parents:

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Happy Nuclear Bomb Diwali!

There’s a fascinating set of Hindu Nationalist Greeting Cards from the 1990s over at Tasveer Ghar, with an accompanying essay. All of the cards were made for New Years, and intended to be used used on Diwali and Vikram Samvath. My favorite two are below.

The card on the left is a Diwali card celebrating the first Indian nuclear bomb explosion, and yes, that is a lingam in the center of the explosion.

The poem at the back of the card tells the reader that “Today, the nation’s sleeping pride has woken up …. Shiva’s third eye has opened, and the World-destroyer has woken. … The nation’s sleeping pride has woken up.” [link]

The card on the right depicts “Mother India calling her sons to fight against capitalism, Islam and Christian missionary activities” [link]:

The primary dangers represented in this New Year card are cultural domination (Westernisation); the alleged threat to Indianness from ‘alien’ religious practices of Christianity and Islam (conversion and separatism), and the politics of economic globalisation (capitalism as colonising practice) [link]

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p>You can imagine what they must think of Bobby Jindal.

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