The Hero Bicycle of Indian cars, the Hindustan Motors Limited Ambassador turns 50 this month. Although it was a clone of a British car, the Morris Oxford Series II, the car has a quintessentially Indian feel to it and neatly encapsulates much of post-Independence India in a single morsel.
Some of my fondest memories of India have to do with the back bench of an Ambassador, and I don’t mean like that. No, I mean 10 of us piled into my uncle’s car, driving around New Dehli, running errands on the eve of his wedding. A Maruti is too cold, too clinical, too generic a car to generate the warm fuzzy memories that an Ambassador can, and you simply cannot fit as many people into one.
… In a country where roadside mechanics abound, its simplicity is one reason why 20,000 Ambassadors are still sold each year. And it does possess an undeniable sense of dignity. Yes, the acceleration is so woeful that the speedometer may as well be replaced by a calendar before you reach the top speed of 90mph, and … the brakes prefer to be given notice in writing, but at least new Ambassadors now boast power-assisted steering, as the unassisted steering gives a turning circle of approximately 64ft.In place of air conditioning there are triangular quarter lights on the front doors; the windows are still opened via rack and pinion handles; the gear change requires brute force rather than any finesse and the occupants (all five to 10 of them) are forced to sit very upright, for the Ambassador is certainly not a car to encourage a slovenly posture. [Link]