Outsourcing “Exotic” Indian Nurses

Trailers for books are pretty commonplace nowadays, but bestselling author Robin Cook (mastermind of the medical thriller) and former Disney head Michael Eisner have cooked up (no pun intended!) an online plot that takes this concept a step further: Foreign Body, a “50 episode exotic thriller” (each two-minute episode can be watched for free on your computer or downloaded to your cell phone) that’s essentially serving as a prequel and promo for Cook’s forthcoming novel of the same title, which will be published by G.P. Putnam’s Sons in August.

A doctor by training, Cook began writing medical thrillers 36 years ago, and has made his name with books such as Terminal, Shock, Seizure, and his most popular Coma , which was published in 1977.

In recent years, he began noticing that his readers weren’t getting any younger. “The trouble is, now there are so many other things trying to get people’s attention – in particular, the younger people — and rather than try and fight it, you really have to kind of use it,” Cook told NPR’s Nate DiMeo. [see full NPR story ] last week.

To the rescue is this low-budget ($500,000 budget) “exotic thriller” which zig zags from Malibu, California to New Delhi, India and has at its heart a plot of intrigue and drama about outsourcing—of the medical kind. That is, the growing industry of medical tourism in India, which brought over 500,000 foreign patients to India for medical care in 2005. (Estimates project medical tourism could bring India as much as $2.2 billion per by 2012).

The story:

A group of dangerous Indian beauties, brimming with hope and desire are brought to the sunny shores of Southern California and are promised the American dream. They are taken in by a group of young, cutthroat medical entrepreneurs who hope to train them and cultivate their nursing skills for their own mysterious ends. The women soon become seduced by the brash and ambitious charmer who lords over them, but for him, his lust for the one, mysterious, unattainable beauty threatens to unravel the very conspiracy he built. But who is seducing whom and what exactly are the women really being trained to do? With freedoms in America they could never imagine, the girls discover they just might get what they want, no matter the consequences or the risks involved.

If you’re rolling your eyes or arching your eyebrows already, don’t stop. The first episode has a bunch of bikini-clad Indian nurses frolicking in the Southern California beach and the second or third episode has a scene where a US-based entrepreneur is interviewing candidates to come to the US. The opening scene has a quote from the Bhagavad Gita.

I started watching the series as soon as I heard the NPR story on its launch date. My impression so far: Think Baywatch meets ER meets Zee TV drama meets daytime soap with a twist of “here’s another reason to vilify globalization and outsourcing” thrown in. Of course, I don’t know how this will end, but it’s leading up to a novel about a “sinister, multilayered conspiracy of global proportions” so, need I really say anymore?

Here’s a compilation of week one’s episodes.

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Inhale to visit a “Garden After the Monsoon”

Is it really possible to bottle the scent of a place? The House of Hermès is trying to do just that — capture the scents of the southern Indian state of Kerala with its new fragrance “Un Jardin Après la Mousson” (A Garden After the Monsoon). hermes.jpg The result, after 300 drafts, according to “Liquid Assets” by Phoebe Eaton in the current NYT Travel Summer 2008 magazine is a perfume that is “confected with vetiver and kahili ginger, which isn’t a ginger at all but a white flower that gusts like a rogue hybrid of jasmine, tuberose and gardenia.”

I really enjoyed reading about the process of developing this perfume — the trials and experiments that Jean-Claude Ellen has undergone as he has struggled to “bottle the fantasy” of … well, let’s just scream it, EXOTIC KERALA! India is hot in the House of Hermès, apparently. Its the theme for 2008 and and “silk scarves are vivid with raw pinks and fleshy mangoes, elephants harnessed to carriages and tigers rampant.” Continue reading

Slowly, Slowly, Rafta, Rafta Grows On You

Rafta Rafta The New Group Through June 21, 2008 Tickets $55 ($41.25 with promo code)

When I was in London last year, there was one West End production that I was determined to see—Ayub Khan-Din’s “Rafta, Rafta” at the National Theatre. Of course, as my luck would have it, the one parents rafta.jpgweekend I was there was when the play was on a hiatus, so I returned stateside without having watched the stage event which was described by the Daily Telegraph as “’an irresistible mixture of bonhomie, bumptiousness and egomania…irresistibly comic.” It goes without saying that when “Rafta, Rafta” made its off-Broadway debut at the Acorn Theatre in NYC earlier this month, I was eager to see how it had survived its journey across the Atlantic.

“Rafta, Rafta” is brought to us by Ayub Khan-Din, he who is best known for the brilliant “East is East,” which shone a spotlight on middle class British-Indian family in the 70s. While “East is East” also addressed themes of race and cultural adjustment—i.e. political issues outside the home, “Rafta Rafta” is much more of a comedy and drama about domestic politics.

Based on Bill Naughton’s 1963 play “All in Good Time,” “Rafta, Rafta” (directed by Scott Elliot who also directed the 1999 production of “East is East” and the original “Avenue Q” production at The New Group) is a comic yet poignant look at the challenges of extended family living in contemporary UK. [read the rest of this review below the fold] Continue reading

Smells Like Teen Entrepreneurial Spirit

Cool kid alert: Teen entrepreneur Anshul Samar, age 14. This fiesty entrepreneurial spirit will be one of the key speakers at tomorrow’s Second Annual Teens in Tech Conference, sponsored by Sun, Microsoft, HP, and others.

Anshul is the founder and CEO of Alchemist Empire, Inc. He has created a fantasy role-playing chemistry board game, Elementeo: “Our aim is to combine fun, excitement, education, and chemistry, all in one grand concoction! We don’t want to create a fantasy wizard world or create a boring education textbook world, but combine the two where fun and learning come together without clashing!” [more]

MSN recently featured Anshul in “Whiz Kids: 10 Overachievers Under 21” (thanks to newstab posters garbanzobean and anmdavadi). How did he get started? In in his own words:

Entrepreneurship is cool, and so is chemistry! Both have lots of actions, reactions, explosions, experimentation, and most importantly, the joy and excitement of creating something new! Creating a company has been on my mind for a long time, but it was only in the 5th grade when the idea of a chemistry based card game struck me. I must have created and thrown away dozens of prototypes to get just the right concoction of education and fun. … Elementeo is a game where you create compounds, combat elements, and conquer chemistry… A game of battle, chemical reactions, and powerful scientists… And a game that kids, teenagers, college students, teachers, scientists, parents, and grandparents can all play and have fun.

The excitement Anshul has poured into his maiden entrepreneurial voyage (the game will be released this month!) is evident at his company’s homepage which is very much written in his voice … and in this video from Mark Coker of VentureBeat, taken at the 2007 TieCon conference in Silicon Valley.

Here’s to his motto of “Create, Combat, Conquer!” Continue reading

Blurring Borders in Ramchand Pakistani

In their book Borders and Boundaries, editors Ritu Menon and Kamla Bhasin write: “As an event of shattering consequence, Partition retains its pre-eminence even today, despite two wars on our borders and wave after wave of communal violence. … Each new eruption of hostility or expression of difference swiftly recalls that bitter and divisive erosion of social relations between Hindus, Muslims and Sikhs, and each episode of brutality is measured against what was experienced then.”

This statement speaks directly to the premise of Pakistani director Mehreen Jabar’s debut film Ramchand Pakistani, which recently premiered in NY at the Tribeca Film Festival. Based on a series of true events which took place in 2002—during a period where India and Pakistan were on the brink of war—it is the story of one innocent Hindu Dalit family which became a victim of the national hostilities that have permeated Indo-Pak relations since partition. Ramchand at the border.JPG The story begins in a small, dusty border village in on the Pakistan side of the Thar desert. Ramchand (Fazal Hussain) is the willful, naughty son of a Hindu Dalit farmer Shankar (Rashid Farooqi) and his wife Champa (played by Nandita Das). One morning, when Ramchand gets into an argument with his mother, he skips school and goes for a walk in the desert terrain bordering his father’s farm. Without realizing it, he crosses over into Indian territory. His father follows him to bring him back, but it’s too late. Indian patrol officers, suspicious of their motives (“Are you Pakistani spies?”) take both of them into custody.

For the next five years, Ramchand and his father are trapped in a bureaucratic prison system in India, where despite the lack of evidence that they did anything wrong, it is impossible to release them because of a longstanding battle of wills between the Indian and Pakistani governments. The film follows Ramchand’s coming of age in a prison where he and his father share a cell with Indians and Pakistanis, many of whom made the mistake of “crossing over” and have gotten lost in the shuffle. Continue reading

Metallic Identity

When I was in India in January, I ended up hanging out at Mumbai airport for about 4 hours while waiting for a domestic flight. In one corner of the terminal was a group of twenty-something year-olds – mostly boys and two girls or so — all dressed in jeans and tee-shirts, all with longish flippy hair. One of them was carrying a guitar and they were all sitting in a circle, close together, humming, strumming, and singing English songs that sounded like a cross between David Byrne and Bon Jovi. I tried to park myself near them and kept trying to figure out their story. I never did–it was the middle of the night and I was an unabashed victim of jetlag–but in my mind, I’d made up a story about them — they were college buddies traveling together (probably to Goa); maybe they were even a band, getting amped to sit on the beach around a campfire singing their songs after a full-moon rave at Anjuna Beach. …

I was reminded of this scene when I read Akshay Ahuja’s feature essay on the Indian subculture of heavy metal in the April issue of Guernica, a print and online magazine of art and politics. In “Death Metal and the Indian Identity”, writer Akshay Ahuja is asked to carry a guitar to India for his father’s colleague’s son. The guitar is to be delivered to Pradyam, who is part of “a semi-pro death metal band” called Cremated Souls (now defunct).cremated souls.jpg

A simple guitar delivery leads Akshay Ahuja into the vibrant subculture of heavy metal in India, as he becomes friends with Pradyam and his band members, many of whom work at call centers.

There are several sections in the piece where the author makes small observations about the little differences and nuances between India and America, cultural and otherwise. These gave me pause, not only because some of them rang true, but also because I enjoyed the way they were being articulated in a very specific context.

For example:

A few days later Pradyum came to my parents’ house on a black Royal Enfield motorcycle, wearing a leather jacket. He was strong and well-built. I found out later that until a few years ago, he had been serious about track and field before a scooter accident had crushed his leg. Pradyum would drop me off several times after this, but this was the only time he came inside. He was always afraid that he smelled like cigarettes (he smoked constantly) and that this would offend my parents. Once in the house, he complimented my mother on her beautiful home—and such a nice garden! This immense politeness was strangely incongruous. Looking just like James Dean, he had all the American gestures of rebelliousness, but without the appropriate American attitude.

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Q&A with V.V. Ganeshananthan, author of “Love Marriage”

Sepia’s very own guest columnist V. V. Ganeshananthan’s debut novel “Love Marriage” [book excerpt] is a haunting family drama about the ramifications of decades of civil war in Sri Lanka. [Cicatrix’s review is forthcoming.] It hit bookshelves earlier this month, and while on her book tour, Sugi took a few minutes to answer some questions via e-mail about the book, her writing process, and her inspirations.

You began Love Marriage as your senior thesis, I’ve read. Was there a particular image or incident that inspired it, apart, of course, from your own background as the child of Sri Lankan immigrants? No single thing inspired the book. The first sugi.jpg page seemed to write itself, almost by accident. They were just some musings, but then I took them into a creative writing class, and my classmates were very encouraging about it and wanted to hear more from that voice. That voice belonged to a particular character who was starting to realize how Sri Lankan politics had affected—and continued to affect—her family. And therefore her.

Why did you choose to write the novel in these vignettes? Did this form help you accomplish something that a straight narrative could not? The currency of family stories is the anecdote. This is the manner in which most of learn about our families, so in that way it is organic to the story.

Time is dealt with in interesting ways in Love Marriage . There are two sections in the novel that I thought were especially powerful where you describe simultaneous events – they are almost cinematic. For example, while the main character Yalini is being born, Black July is happening in Sri Lanka. Can you address the question of parallels? There are lots of parallels in the book. Some were quite intentional, and others were not. I hadn’t really thought of the birth scene as a parallel until you mentioned it, but I suppose it is. I think of it as the one moment when Murali is in two places at once. Here is this young Sri Lankan couple having their first child, and it’s supposed to be this joyous moment. And it is. And yet at the same time Murali has this singular experience of watching disaster at home through the lens of the news. He is watching it and he is not part of it. There’s the distance of the eye of the camera. And at the same time he is a part of it in two weird ways: He is part of a removed group of viewers, and he can also imagine himself on the screen. He’s powerless, except for the act of viewing and knowing that.

Quite often when we see upsetting news about the developing world, or countries in the East, on the news, it is a strange experience. What does it mean to show violence, and show violence, and show violence?

When I first heard the title of the book, I have to admit that I thought, “Oh, no, another book about love vs. arranged marriages” – but that presumption was very quickly blown away. At the end of the novel, we come to see the notion of marriage as many different things, between people but also between “person and a country.” In light of current political climate, was there a political statement that you wanted to make with this novel? Of course the book is political. It has a range of characters with a range of political opinions. The Sri Lankan diaspora’s political views are sometimes understood as two opposite poles with nothing in between. (As though arranged marriage and love marriage were the only two kinds of marriage.) But there are so many communities and opinions and conversations out there. It’s important to create room for dissent in any dialogue—and this one in particular. Continue reading

The Googlization of Everything

Those who know me well often joke that I’d make a good spokesperson for a Google ad. I can’t help it if Google has changed my life (and I’m sure I’m not the only person who feels that way). The google desktop app has saved my writing life more times than I care to mention, and google calendar is the means by which my husband and I can always convince each other to attend otherwise resisted events (“Oh, you couldn’t make it? I had no idea. Your google calendar said you were free!”)

So, of course, my curiosity piqued when I recently read about Siva Vaidhyanathan’s recent book deal with the University of California Press. siva.gif

Per Publisher’s Weekly:

THE GOOGLIZATION OF EVERYTHING: How one company is transforming culture, commerce and community – and why we should worry, showing how Google is taking on governments, organizations and entire industries – and the implications of Google knowing more about us than we know about it.

(The book began as an open book experiment sponsored by the Institute for the Future of the Book, where Vaidhyanathan is a fellow, and was subsequently picked up for publication.)

Vaidhyanathan is a rising cultural historian and media scholar whose two previous books Copyrights and Copywrongs: The Rise of Intellectual Property and How it Threatens Creativity and The Anarchist in the Library: How the Clash between Freedom and Control is Hacking the Real World and Crashing the System have met with wide praise.

He is approaching the book as both a fan and as a critic, he says at his website: “I am in awe of all that Google has done and all it hopes to do. I am also wary of its ambition and power.” Continue reading

Here’s to Closer Ties Between India and Africa

Representatives from 14 African nations were in New Delhi for the first-ever India-Africa summit, which just ended today. (The India-Africa Summit follows closely on the heels of the China-Africa summit of November 2006.)

indiaafrica.jpg Attendees signed off on the Delhi Declaration and the Africa-India Framework for Cooperation, pledging cooperation in the areas of energy, terrorism, climate change and UN Reforms. An informal and equally important outcome: India is looking to play a far more prominent role in Africa’s economic development than China in coming years.

My uncle Gobind is a retired World Bank developmental economist who has served as economic adviser to the government of Ghana. I asked him to share his thoughts on this historic summit.

“While India is less prominent than China in Africa today, both in trade and investments and aid,” he said, “it is more respected than China because of its image, its democracy, its presence in education, industry– especially pharmaceuticals and railways, and IT. There is growing interest in Africa in India, but it is not yet a hot issue, except for mining companies and the new private oil companies like Reliance. India is currently big in Sudan, DRC, Nigeria, Zambia and S. Africa. But it’s increasing its presence everywhere.”

The Emerging Economy report, released yesterday, underlined the role of Indian corporations in driving new technology usage in Africa. From the Earth Times [full story link]:

Chinese corporations have made significant investments in Africa over the past decade. For example, China’s Civil Engineering Construction Corporation is building the $8.3 billion railroad linking Lagos and Kano. However, the Report also points out that Indian entrepreneurs have long enjoyed trading relations in Africa, particularly along the continent’s east coast, running from Kenya down to the tip of South Africa. In the early part of the 20th century Indian engineering and consumer brands were considered as reliable as those coming from Europe. Bilateral trade between India and Africa increased from less than US$ 1 billion in 1991 to over US$ 9 billion in 2005. Today, the Government of India is aiming to achieve a trade turnover of US$ 500 billion by 2010.

My grandfather might be one of those Indian entrepreneurs referred to above. In the 1930s, Dada came to West Africa as apprentice to an Indian trading company. He ended up placing his roots down in Ghana where he opened a chain of movie theatres and imported movies from India and China for a rural audience. Continue reading

Unaccustomed Earth

Jhumpa Lahiri’s much-awaited collection of short stories, Unaccustomed Earth, hits bookshelves this week. As she makes her way around the US on an eight-city tour (she has a sold-out reading at Symphony Space tonight), gushing reviews have started pouring in. earthlahiri.jpg

The Village Voice’s Lenora Todaro compares Lahiri to a “young Alice Munro” and praises the emotional wisdom of these stories. [link]

Eight long short stories (three of which were previously published in the New Yorker) make up this striking collection whose title was inspired by a Nathaniel Hawthorne quote: “Human nature will not flourish, any more than a potato, if it be planted and replanted, for too long a series of generations, in the same wornout soil. My children have had other birthplaces, and, so far as their fortunes may be within my control, shall strike their roots into unaccustomed earth.”

The Christian Science Monitor [link] says of Unaccustomed Earth: “Returning to themes she explored in her first novel, “The Namesake,” Pulitzer-Prize winner Jhumpa Lahiri details with quiet precision the divide between American-born children and their Bengali parents in her new short-story collection.”

I disagree. I don’t think this book is so much about the divide between generations as it is about the lives of the second-generation, the lives of the children of immigrants. The parents here play a secondary role – they are lenses through which children grow to understand themselves better.

Lisa Fugard of the Los Angeles Times gets it when she writes [link], “In her latest work, “Unaccustomed Earth,” a powerful collection of short stories, those children have left home and are starting families of their own, as they struggle both with tangled filial relationships and the demands of parenthood. The straddling of two cultures has been replaced by the straddling of two generations.”

In New York magazine’s profile of Jhumpa Lahiri, “The Confidence Artist: Jhumpa Lahiri Isn’t Afraid to Provoke Tears” [link], Boris Kachka writes:

Unaccustomed Earth is, once again, about upwardly mobile South Asians from New England, and so is the novel she’s working on. “ ’Is that all you’ve got in there?’ I get asked the question all the time,” says Lahiri. “It baffles me. Does John Updike get asked this question? Does Alice Munro? It’s the ethnic thing, that’s what it is. And my answer is always, yes, I will continue to write about this world, because it inspires me to write, and there’s nothing more important than that.”

Yes, Lahiri’s latest stories are once again about Bengali Americans, many of them set in Cambridge and London (where she was born), but keep going and it’s obvious that she has gone further and deeper, taken a turn in another direction, choosing to write about the experiences of second-generation Indian-Americans, about their fraught relationships with their parents, about multi-racial marriages, and at the end of it all, the human condition. (Elsewhere in Unaccustomed Earth, she takes us to Italy, Thailand, London, but what she does keep coming back to is Mass., Cambridge.)

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