Outsourced should take a page out of this Conan O’Brien promo – this is how you do a gora guy in India and make it funny. And charming. But of course they won’t. Outsourced is an NBC show and NBC pathetically fired Conan off of The Tonight Show early this year after a meager 7 month run.
I think the promo is witty and gorgeous. I’ve been trying to find out who and where it was made, but came up empty. I did find the following.
Amex has been trying to lure Mr. O’Brien into appearing in a commercial since the company sponsored his comedy tour earlier this year. Several weeks ago, Mr. O’Brien said he was finally convinced by a funny script created by WPP PLC’s Ogilvy & Mather, as well as American Express’s past ads.
Playing on Mr. O’Brien’s obsession for detail, the new ad shows the comedian taking a trip to India to search for the finest materials to make curtains for his new show. Mr. O’Brien is seen using a loom to weave the fabric; stomping on flower petals to make the dye and having a gossip session with the local washing ladies as he dyes the material.
A person familiar with the matter said AmEx paid Mr. O’Brien more than $1 million to do the commercial. [wsj]
Conan is making his return to television, only this time it’s on TBS at the 11pm time slot. The show is called, “Conan” and his return begins tonight, November 8th.