Padma likes them “thick”

You know, I have watched every episode of every season of Top Chef. I love food and I love to cook which keeps me tuned in. I have always thought that Padma Lakshmi was miscast as the host. Don’t get me wrong, Lakshmi is not bad to look at, but she isn’t a very noticeable host, she just lacks a stage presence. She gets overshadowed by all regular judges and even some of the shy guest judges. Perhaps that is why she agreed to have sex with a hamburger on camera. At some point in every TV personality’s life you just got to shake things up a bit so people can imagine you in a different light:

<

p>

The best part? Hardee’s named this sandwich the “Thickburger.” Don’t forget that was the same restaurant (Hardee’s and Carl’s Jr. are the same) that had a commercial featuring Paris Hilton doing it to a car. Also, rumor has it that she is going to add a burger to the mural featured here.

67 thoughts on “Padma likes them “thick”

  1. Wow – wonder why she would do this – satirically making fun of her own culinary image ? I mean, she’s a fashion model, travel host and host of a successful food show – always curious when I see legitimately talented / intelligent people overtly use sex appeal for commercial reasons. Then again, there’s always the saying, if you got it, flaunt it. Especially if its your own choice and not exploitative. Gives new meaning to the term brown meat.

  2. I agree with the previous comment. I can’t believe she’d eat the unhealthiest of the fast food. (Did she have to sneak a bacon topped burger when she was going out with Salman Rushdie? She was saying something about sneaking food during high school in the commercial.)

  3. It’s almost lunchtime on Friday, here in Singapore…I’ve been on a diet for 3 months now…The nearest Carl’s Jr. is 5 minutes away on the number 75 bus route that has a stop right in front my office…BURGER!!!!

  4. well, I guess indians guys are out then…except maybe the panjabis (according to Port).

  5. Peter Lugers does a Bacon Cheesebuger. I used to order them for lunch for the whole trading floor back in my wall st days. Now, at the time, the bacon was off the menu, so the riffraff couldn’t get to it. it was like 3/4 inch thick, and when you’d put it on top of a huge burger (of real dry aged meat mind you) you’d need Sunny Leone, not just padma lakshmi, to do it justice.

    those were the days my friends i thought they’d never end.

  6. Abhi- how do you keep a straight face blogging that one. HILARIOUS. To think before this defining burger moment, there once was a rotting old man.

  7. Reminds me of those new Quiznos commercials, seems like weird and over-extended double entendres in sandwich shops are all the rage in the marketing community.

    As for Padma and the stage-presence issue- not the first time I’ve heard that actually. I’ve only seen her show a couple times, and I guess I was so absorbed in whatever she was prepping that I didn’t catch the “stage presence” issue much one way or another. Truth is, I’ve long had the impression that most cooking shows have a bit of detachment to them, even Emeril tends to focus most of his show on the nitty-gritty when he’s not (over)gesticulating. Then again, it’s possible that the more flamboyant Food Network types like Bobby Flay, the competitive cooking shows (esp Iron Chef) might be changing the image and expectations.

  8. Sex with hamburgers…PETA did a commercial of women having sex with vegetables which was too risky to run during the Super Bowl…What is all this – people having sex with food? It seems silly. Plus anything that Paris Hilton did, no credible star should follow.

  9. he he! my mother is going to implode after she watches this commercial – it’s a big ritual for both of us to watch top chef together and as we were watching the finale, my mother commented that she can’t believe this tambram woman eats all types of meat, which slowly escalated into an argument about my mother, her judgments, and racism. though thank god for dvr – otherwise i never would have risked missing a moment of TC for arguing with my mom. anyway, she’ll get a “kick” out of this.

    re her presence – i agree completely. and if you notice during the judge’s table, her comments are both insubstantive and completely ignored by the professional chefs. it also does not help that her way of speaking almost sounds slurred – possibly seductive gone wrong?

    i actually do believe she eats these kinds of things – in all her interviews, she always talks about how she eats so much and has to work it off, and in a recent interview, she talked about how her clothes becoming less form-fitting as the season goes on because she is eating so much for the show.

  10. Oh. My. Lord. More shots of cleavage and thighs in that than there is of the burger. This is just an upmarket, one-handed version of Sophie Monk’s scene in Date Movie. And that was a parody.

  11. 14 · ak said

    it also does not help that her way of speaking almost sounds slurred – possibly seductive gone wrong?

    No, it’s because she’s often high. :) It helps with the eating of stuff which normally makes her squeamish, too.

    As for her “presence”, I think it’s fine. If some of you find her lacking, you should have seen her predecessor. Now THAT woman had no charisma, energy or anything. And her voice really sucked. She was so blah I don’t even remember her name– just that she was married to Billy Joel. And we can’t even blame what was wrong with her on pot! ;)

    The few cheftestants I’ve spoken to from TC like Padma and say she has a good palate (it’s one of the first things I ask them). Sometimes, I think her looks or her infamous past life as Mrs. Rushdie overshadow everything else. Eh, you can’t please everyone. I think she’s lovely and perfect for her role– which is “host”, not successor to Jacques Pepin (who is currently devouring all free space on my DVR). Some of her reactions to dishes created for elimination challenges during the past season were fantastic; I didn’t realize the “real” or “professional” chefs had ignored her, because the show certainly made a point of including her appalled expressions and hilarious characterizations of how awful something tasted.

  12. 2 · phillygrrl said

    Please. There’s no way in hell she really eats this stuff.

    Actually, like ak said:

    14 · ak said

    i actually do believe she eats these kinds of things – in all her interviews, she always talks about how she eats so much and has to work it off, and in a recent interview, she talked about how her clothes becoming less form-fitting as the season goes on because she is eating so much for the show.

    Unless the people I’ve spoken to are lying, this is all true. She goes up (at least) a size during the course of a season, and TC’s wardrobe people stock/style accordingly.

  13. What gratuitous nonsense! I can’t believe the level some people go to in order to sell products. I have better things to do than to sit here and watch this over and over again… going out for a burger

  14. maybe it’s a generational gap thing – but i found the ad quite ugly. especially the part where she sucks her fingers and licks up the ooze off her shin. gah… i was shuddering right then. is this the equivalent to a career jumping the shark? plus the thing is these things taste quite nasty. it’s the city guys or the idiot demographic who think this stuff is ‘all american’. the farmers i’ve met usually eat much more sanely. and not just the mennonites in my hood. it’s true of the rancher and beef farmers i’ve known.

    and you wont seem them using a walker and trundling an oxygen container into a hardee’s either.

  15. maybe it’s a generational gap thing

    No, it just plain sucks. This should be a lesson to all budding ad film makers. Shoving a giant sandwich in an overstretched mouth — not an attractive look, even for the beautiful.

  16. With her two bites, and a lick, Padma has exceeded her calories count for a month. Work out time!

  17. where she sucks her fingers and licks up the ooze off her shin
    Shoving a giant sandwich in an overstretched mouth

    just to be clear. i am aware of the messaging around oral sex and am fine with it – though it is disturbing that a 14 yr old is in the papers today for posting her naked pix online and cant help but wish that some imagery had best be kept behind closed doors – it’s the hygiene (or the lacke thereof) that i ffound ugly. the woman went to a hardee’s opened the door, paid with coin, picked up the envelope, got off public transit, picked her skirt out of her ass cleavage, sat on the steps and started sucking her fingers. the best thing about religion, especially among the muslim, hindu and jewish peoples i’ve known, is that the articles of their faith are manifest in their personal habits. go orthodox boys and girls. the urban alterna rats are jut that – vermin.

  18. I pose to Khoofia the parallel of Karunanidhi sweeping his eversilver plate with rightous paw, and in his haste to bring watery sambar to a waiting palate, allows some “Sambar juices” to run down his forearm…which necessitates a long and disturbingly tender lick of the same…I leave you to construct the scenario in which droplets find their way under the veshti and onto his shins.

    The thickburger is gross, I agree, but I don’t think she would get the same endorsement dollars from Laura’s Lean Beef in KY or some artisanal producer of boutique cattle breeds.

  19. it is a GREAT ad, and she looks awesome, sexy, sultry. who cares whom she was married to once? she has an enviable career of her own and she is fantastic. i am going out and getting a hardees for myself now.

  20. At least I have not seen so far any haterade in this post on PL as a sold out to the West or worse. Only disgust at the ad shown by some commentors which is understandable. After all everyone, including PL, should be free to pursue their interests and profession in the US without some one pointing out if they are conforming to an imaginary south asian standard of conduct. Mention Bobby Jindal in these posts and it is a different matter.

  21. 24 · khoofia said

    though it is disturbing that a 14 yr old is in the papers today for posting her naked pix online and cant help but wish that some imagery had best be kept behind closed doors

    it’s not more disturbing that there’s a strong possibility that she’ll be labeled as a sex offender and charged with the relevant law for what is typical teenage own-goal?

  22. the best thing about religion, especially among the muslim, hindu and jewish peoples i’ve known, is that the articles of their faith are manifest in their personal habits.

    Whereas Christians are, in Christina Auguilera’s words “FILTHY and NASTY”.

    PMSL!

  23. Whereas Christians are, in Christina Auguilera’s words “FILTHY and NASTY”.

    um.. vy yu go looking for muck to slag me, my man. relax. HAJBWYHF*

    *have a jalebi. but wash your hands first.

  24. Not feeling the religion angle. Will point you to Naipaul, Manto and countless Yiddish authors who have little patience for religion-hygiene combo platter. Will leave it at that. Hate to ruin stress-free Friday thread.

  25. Not feeling the religion angle. Will point you to Naipaul, Manto and countless Yiddish authors who have little patience for religion-hygiene combo platter.

    dont break my fantasy man picks nose and flicks a fat wet booger at the screen

  26. Whereas Christians are, in Christina Auguilera’s words “FILTHY and NASTY”.

    conrad. i didnt mean to offend anyone up there by my exclusion. just to explain why i excluded ‘Christian’ from my list of religions – i am somewhat particular about what i eat when i am not the one cooking. if in india, i would prefer to eat from a so called ‘vaishnava’ eatery – elsewhere, though i prefer to eat vegetarian – when the only options are meat, i would prefer to eat halal or kosher food rather than go generic. my belief is that the folks in charge of the food preparation are ‘believers’ than they are more fearful of going to hell or to purgatory or to whatever equivalent than of health laws. axually, i buy eggs (and occasionally raw milk) from a mennonite farm for much the same rejun. so i guess i could stretch my list of people with orthodox faith.

  27. So essentially, you are saying Christians are filthy and nasty. Just most politely than Christina.

  28. I feel a song coming on…

    [Padma] I like ‘em round, and big And when I’m throwin’ a gig I just can’t help myself, I’m actin’ like an animal Now here’s my scandal I wanna get you home And ugh, double-up, ugh, ugh I ain’t eating no veggie ‘Cause without meat I get real edgy I want ‘em real thick and juicy So find that juicy double Lakshmi’s in trouble Beggin’ for a piece of that bubble

    Eat enough of those and she’ll be an LA face with an Oakland booty for sure.

  29. Nice rhyme,

    Eat enough of those and she’ll be an LA face with an Oakland booty for sure.

    you say that like it’s a bad thing.

  30. khoofia – relax, I was kidding. When I start quoting Britney, that is when I am serious.

  31. I pose to Khoofia the parallel of Karunanidhi sweeping his eversilver plate with rightous paw, and in his haste to bring watery sambar to a waiting palate, allows some “Sambar juices” to run down his forearm…which necessitates a long and disturbingly tender lick of the same…I leave you to construct the scenario in which droplets find their way under the veshti and onto his shins.

    yes, i felt it was padma’s homage to her south indian roots – that could easily have been some rasam dripping down her wrist ;)

  32. When I start quoting Britney, that is when I am serious.

    This made me laugh out loud. :)

  33. What’s up with all these Indian hotties. I never realized how beautful she was, and after Frieda Pinta. They both sort of exude a similar trait. It’s they like belong to a new brand of Indian hottie. This is something new. There is something uniquely indian about both of them.

  34. padma lakshmi is a disgrace to my south indian, hindu peoples. eating cows. sacrilege.

  35. 44 · devout said

    padma lakshmi is a disgrace to my south indian, hindu peoples. eating cows. sacrilege.

    dude. try again. your ruse has more holes than my katcha. my katcha is an existentialist question in itself though. is it a large hole with a piece of covering fabric or fabric covering a hole. this is a deep problem worthy of razib and vinod’s intellects. talk amongs’ yo’self chiles.

  36. As for her “presence”, I think it’s fine. If some of you find her lacking, you should have seen her predecessor. Now THAT woman had no charisma, energy or anything. And her voice really sucked. She was so blah I don’t even remember her name– just that she was married to Billy Joel.

    That would be Katie Lee Joel[not the uptown girl] who is more then 30 years younger then her husband.

  37. 47 · PPPP said

    I was secretly hoping some sauce would drip onto that amazing cleavage

    and I was hoping to lick it!..I mean the sauce

  38. wow, this thread and that commercial are positively gross. I didn’t find it appealing at all. Maybe they should have shot it on her swing?