BusinessWeek is currently featuring a story on the purported influx of Desi inspired ideas into cutting edge American capitalism. Paint me a cynic but the piece takes a simplistic view of 1) what really happens in business or 2) what’s really uniquely desi philosophy or 3) both. The result is a mass of ethnic feel-goodness but not enough of a structured explanation to satiate a, uh, cynic like myself.
Our no-doubt well-intentioned writer christens the movement “Karma Capitalism” –
You might also call it Karma Capitalism. For both organizations and individuals, it’s a gentler, more empathetic ethos that resonates in the post-tech-bubble, post-Enron zeitgeist….while it used to be hip in management circles to quote from the sixth century B.C. Chinese classic The Art of War, the trendy ancient Eastern text today is the more introspective Bhagavad Gita.
BizWeek quotes different folks who take stabs at identifying what “it” is –
…One key message is that enlightened leaders should master any impulses or emotions that cloud sound judgment. Good leaders are selfless, take initiative, and focus on their duty rather than obsessing over outcomes or financial gain. “The key point“The key point is to put purpose before self”,” says Ram Charan, a coach to CEOs such as General Electric Co.’s (GE ) Jeffrey R. Immelt, “is to put purpose before self. This is absolutely applicable to corporate leadership today.”…”The best way to describe it is inclusive capitalism,” says Prahalad, a consultant and University of Michigan professor who ranked third in a recent Times of London poll about the world’s most influential business thinkers. “It’s the idea that corporations can simultaneously create value and social justice.”