U.S. digital TV service DirecTV announced today that it will begin offering four Indian channels from News Corp.’s Star Group to its 13.5 million customers.
The new channels include:
- Star Plus – Hindi entertainment and dramas. India’s leading cable channel, with 50 million viewers a week.
- Star One – Hindi action/thrillers, comedies and dramas. Recently launched.
- Star News – 24-hour Hindi news channel. Reaches 20 million homes in Asia.
- Star Vijay – Tamil entertainment. Reaches 8 million homes in Asia.
The HindiDirect package includes Star Plus, Star One and Star News, and is available for $29.99 per month. Star Vijay is offered in the TamilDirect package, which will cost $14.99 per month. A cricket sports package is also on the plate for $199.
Despite numerous requests, Star After Dark and Star Spice will not be offered (or even conceived). One day, my friends, one day…
Variety/Yahoo!: DirecTV
Beams Up 4 Indian Channels
Business Wire/Yahoo!: DirecTV
Expands International Programming Platform to Include Star Indian Channels and
International Cricket
StarTV: Official Site
DirecTV: Official Site