I’m putting out a call to desi college students in the Philly area: come up with a list of companies that advertise on Power 99’s Star and Buc Wild show.
Why? Well, let’s take a little tour through social science, an oxymoron if I’ve ever heard one.
First stop: Anthropology
Anthropology directs our attention to the use of discourse in the construction of meaning.
Huh?
In simpler language, Anthropology teaches us to listen closely, not just to what somebody is saying but to how they say it.
Everybody? Get out your Turbanhead.coms, we’re going to do a close reading:
Community-affairs director Loraine Ballard Morrill, is quoted as saying “Essentially [we’re] apologizing for things on our Web site that were racially inflammatory and insensitive, saying, ‘We took it off our Web site and it won’t happen again.’ ” She said the more serious matter was posting the clip on the Web site. “That probably made it a much more – just a worse situation. Then people could click on it and hear it. That was not cool… . He made a big ol’ mistake in judgment.”
[snip]
Secondly, the Inquirer story tries to diminish the scope of the problem by taking Morrill’s word that “Most of the e-mails came from people who do not listen to Power 99, whose audience is mainly African American. What does the demographics or geographic location of the offended have to do with this offending clip?
Let’s try to answer Turbanhead here. Why is Power99 apologizing for putting the clip on the web rather than for having recorded it in the first place? Why do they keep mentionining that the people complaining are not their listeners?
I think their language reveals their notion of “fairness.” In their world, a company’s job is to make its audience laugh. In their minds, there would have been nothing wrong if the skit had simply aired as planned, heard mainly by their on air listeners. The mistake was putting the clip on the web, and exposing it to a broader audience who might be offended by it. That is, they’re not sorry they did it, they’re sorry we’re offended. They’re trying to be gracious.
You see something similar when they protest that we aren’t their regular listeners. They don’t think it’s fair that we, who are not their core audience, are getting upset. They’ve done their job, namely entertaining their audience. We shouldn’t be butting in. The fact that they butted into our realm by calling India, using lewd language and threats is not really of importance to them. They can call India, but we can’t call Philly, home of M.Knight himself. Continue reading →