Spotted the billboards pictured above while driving around in Culver City, Calif. Their location is peculiar, because the area doesn’t have a lot of South Asians, as far as I know. The first one is located near an exit for the 10, which is a prime spot. You’ll find the second one when driving east on Venice Blvd., but it is easy to miss. There might be more out there, so if you spot one, please photograph it, and send it our way.
But there are all those little Indian grocery stores and fast food places along Venice Blvd….so perhaps the billboards are for the avid chaat consumers.
That’s a good point. I take it that you’re referring to India Sweets & Spices, which seems to always draw large, mixed crowds of customers. There’s also a Hare Krishna temple nearby, but I think they consider it a sin to use long distance services.
A Bollywood movie will keep me happily entertained for hours, while a small jar of chutney will regularly spice up my daily meals. The call to New Delhi, however, will only last 20 minutes. Not a very effective advertisement if you ask me. But then again, as a South Asian, recognition generally is enough to make me happy – even if does not make practical sense.
The funny part is that I live next to the Hare Krsna Temple and India Sweets and Spices and I haven’t seen the signs yet. Its pretty pathetic when a Mutineer misses something right under his nose. I’m such a fraud.
Eh, can you hear me now only?
yeah, but I can rent a pirated VHS copy of the Bollywood movie and have plenty of money left over for chutney AND a desi phone card in Jackson Heights.