MTV has been showcasing the efforts of young Pakistani-Americans involved in Earthquake relief on many of its cable channels. As an example, you can head over to MTV Overdrive. Click on “Play Now” and then go to the “News” menu. One of the links in the menu is titled “Young People Pitch in for Pakistan.” This leads to a series of short news clips with enough music and fast camera work to hold the attention of young desis long enough to inspire them. It’s worth it just to hear aging hipster John Norris say the word “desis.” I’m digging the girl’s “I Love Nerds” shirt. The group featured in the news clips is Developments in Literacy (DIL):
The Developments in Literacy organization (DIL) was launched in February 1997 in Southern California. Its main purpose is to work for the eradication of illiteracy, in the remote and neglected areas of Pakistan, by establishing primary and secondary level non-formal schools for underprivileged children.DIL, a nonprofit, voluntary organization has succeeded, in a period of five years, at establishing 200 schools in collaboration with various NGO’s…



In addition, a press release from MTV announces that their dreamy young newsman Gideon Yago, will be reporting from Pakistan all this week, culminating in a video diary titled, “Aftershock: Diary of Gideon in Pakistan.” Presumably the clips will be uploaded onto MTV’s website throughout the week. I will try an update this post if/as I discover those links.
Starting today [Monday], MTV News will turn over a week of its programming – on all platforms – to report on the aftermath of the October earthquake that rocked northwestern Pakistan and Kashmir, leaving 87,000 dead and 3.5million homeless. MTV News correspondent Gideon Yago will report on what’s being done to aid and rebuild after the disaster – from Pakistani-American marines assigned to humanitarian relief to a local movie theater turned rehab center for women. Yago’s reports will air on MTV, MTV2, mtvU and MTV Overdrive and will culminate in the documentary “Aftershock: Diary of Gideon in Pakistan,” premiering Friday at 7:30p.m. [Link]
I’m actually looking forward to seeing it. I think the interaction between young Pakistani-American Marines and the local population could make for some powerful television.
Update: The Vice President of MTV news, Ocean MacAdams, has provided us with direct links
The Diary Of Gideon In Pakistan (FULL SHOW plus exclusives)
Gideon In Pakistan: Exclusive Clips
Aftershock: South Asian Earthquake (Comp of news briefs)
Young People Pitch In For Pakistan (Desi packages)