Looking into the fold

Folding laundry is not usually interesting. I’ve done it while listening to music or watching TV and quickly put it out of sight and out of mind. But FOLD from San Francisco-based new media artist Surabhi Saraf offers an opportunity to ponder the mundane task in a different way. Saraf’s works meld music and choreography with experimental sound and video art. FOLD presents the seemingly simple act in a mesmerizing way, evoking dance, waves, and even rainbows as different colored pieces of clothing are folded.

FOLD {Live}, taking place over the next few weeks, is a series of site-specific public performances where people fold laundry to a choreographed routine. One of four San Francisco performances will take place this Sunday, 9/18, at the Federal Building at 4 p.m. Sign up if you are interested in performing in one.

Saraf’s Fold {Live} will also be presented at the upcoming Parramasala, an Australian festival of South Asian arts in Parramatta, Sydney. To learn more about the artist and her work check out this video portrait of her or visit her site.

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