The Buddha of Ruralia

Sploid, the Gawker Media website that offers “news with a tabloid mentality,” reports (shout-out to tipster Aliya) that the state of Minnesota has fined a religious cult led by a 65-year-old scientist from Orissa for illegally undercutting the price of gasoline.

Say what?

Midwest Oil is a wholly owned subsidiary of the Dr. R.C. Samanta Roy Institute of Science and Technology. Samanta Roy, and Indian and former Hindu, was once known as Brother Rama Behera. He leads a reclusive religious organization out of Shawano, Wisconsin, preaching a mixture of Christianity and Judaism.

Apparently Midwest was able to sell gasoline below the minimum price (that the state imposes to protect small service stations from large chains that can sell below cost) because its devotee-employees work for free.

An October 2005 story in the Milwaukee Journal-Sentinel tells us more about the life and times of Dr. Samanta Roy:

The reclusive 65-year-old immigrant from the historic Orissa state of India has exerted an influence in Shawano, a North Woods gateway town of 8,300 about 40 miles northwest of Green Bay, since the early 1970s. He is rarely seen and almost never heard from outside his cloistered group of adherents, none of whom responded to interview requests. Public records examined for this story reveal no estimates of the group’s size. …
It all began with the purchase of several acres in adjoining Wescott that served as a worship place for the group transplanted from the Twin Cities area. They were commonly called the Disciples of the Lord Jesus and operated in a style described in The Milwaukee Journal at the time as ascetic and critical of mainstream Christianity.

Samanta Roy called himself Brother Rama and had conversations with the prophet Elijah while sitting on the toilet:

“He also said that he spoke directly to Elijah, sometimes when he was in the bathroom,” said Elliott Lane, 50, now of Fresno. Lane was introduced to the group in the 1970s and remained involved until 1996, when he said he left because it became too controlling. “But some people said he was a false prophet.” Whatever the case, “Brother Rama” began hosting gatherings that would last through the weekend at a home on Frailing Road and Highway 47, where he would make predictions about the soon-to-be end of the world, and play an involved role in members’ lives. Group members have testified that this included when and where they could go to the bathroom, whom they could marry and what jobs they could pursue, the emphasis being severing contact with the outside world, according to court records and news accounts.

Eventually, the group got involved in worldy activities after all, particularly of a capitalist nature:

After a period of relative anonymity, the group began making news again in 2000, when it started purchasing local businesses and properties. The fudge shop. A Mexican restaurant. The go-kart track. Two hotels. Three gas stations. Vacant lots on the outskirts of town, unused buildings in the center of the city, properties large and small. All told, the acquisitions were valued in the millions, according to property records.

Things began to get ugly, though:

Amid this expansion came the sensational trial and conviction in 2002 of a group member for the repeated rape of his daughter. Central to the man’s defense was his claim that he had been brainwashed and broken-down during his two decades of involvement with Samanta Roy. Several former members took the stand to allege a ghouls’ gallery of abusive practices in the group.

Now, the gas station penalty has cost the group $140,000. But here’s betting that it will take a lot more to shut down the curious career of Dr. R.C. Samanta Roy, prophet of the northern woods.

8 thoughts on “The Buddha of Ruralia

  1. The 3HO organization of American Sikhs is a more benevolent version of this, with big businesses in breakfast cereal and private security.

    Economically, this misuse of a price floor is a classic example of a market distortion applied in ways legislators didn’t anticipate, to harass a small player rather than protect it. Similarly some states are aiming to force Wal-Mart to raise prices. It’s anti-consumer even while it’s pro-employee, and employees are themselves consumers.

  2. Samanta Roy called himself Brother Rama and had conversations with the prophet Elijah while sitting on the toilet:

    in my early meanderings into the deep woods in sub-zero temperatures, cut off from modern facilities and a regular supply of clean water, my bodily functions failed my expectations. once returned from these adventures and ruminating the state of affairs in the civilized confines of my tiled refuge, i confess to having called out to the gods when attempting a return to regularity. in doing so, i think i have shared samanta’s epiphany (in a non-christian context of course).

  3. You realize that protestantism had its origin in similar discussions – Martin Luther had his epiphany while sitting on the toilet as well.

  4. Amid this expansion came the sensational trial and conviction in 2002 of a group member for the repeated rape of his daughter. Central to the manÂ’s defense was his claim that he had been brainwashed and broken-down during his two decades of involvement with Samanta Roy. Several former members took the stand to allege a ghoulsÂ’ gallery of abusive practices in the group.

    sex abuse seems to be a common wedge into these sectarian-cultic groups. there are many members of ‘mainstream’ religious groups that engage in sexual abuse and other criminal activities, but since the groups don’t have an adversarial relationship with the public and legal authorities, and they don’t presume to control group member behavior, they don’t get the same critique and examination. also, the secretive nature of these groups probably exacerbates the problems since everyone knows everyone and everyone might have an incentive to keep secrets going for the ‘good of all.’

  5. For some reason this reminds me of the Maharishi University in Fairfield Iowa…..okay, the University seems to be a legit, if strange, place so it’s not really the same thing. Quick search of SM, didn’t see anything. Did I miss any story about the University? Has anyone been? All my time in Iowa and I never visited…..I used to hear tensions about the locals and the West Coast types who come to teach in the University.

  6. I used to hear tensions about the locals and the West Coast types who come to teach in the University.

    i had a friend who lived in fairfield and went to MUM. she said there were tensions with the ‘townies.’

  7. I used to hear tensions about the locals and the West Coast types who come to teach in the University. i had a friend who lived in fairfield and went to MUM. she said there were tensions with the ‘townies.’

    yeah, I went to college with one of the ‘townies’ and she was always telling me about the tensions with the Maharishi’s people.