One of Sepia Mutiny’s signatures is our revolving banners. Back when Abhi first proposed a desi group blog, we pretty quickly figured out the overall theme on the writing side. But, interestingly enough, the banners took more rounds of discussion, trial & error to nail down — in part cuz too many of us were budding artistes / advertising impressarios but also cuz we recognized that the banners greatly shape the overall emotional tone of the site.
Our / my goal with the banners was sorta summarized in this old email conversation w/ the other proto-mutineers –
The logo needs to be dirt simple, pref monochromatic and scale well w/ size…. my ideal example is the Absolut Vodka bottle. In one of the many posts that went back and forth between me / Kiran & the Absolut Vodka company [re: the] Mulit ad, the Absolut folks said that the key to thier ad campaign was to extend the theme of Absolut as the “universal cultural observer” on behalf of the viewer. The Absolut bottle bonds w/ the ad viewer by showing the viewer an interpretation of an otherwise familiar / interesting scene.
Sepia Mutiny['s banners] could be the same thing….
How about just locking / loading on a single, stylized font and then printing that font in diff colors across diff desi themed picts?
p>Now, back in the day, banners were mostly made by SM staff (esp. Manish) although we did have a round of submissions from a few friends of the blog.
p>Recently, however, we received an extraordinarily beautiful set of banners submitted by Sank of EthnoTechno which totally captured the spirit. As we learned at the NYC meetup, Sank’s a designer by trade and his eye for layout, color, and detail are readily apparent in these images. A few of his submissions are below -
Mahvelous. Zimply Mahvelous. See the rest of the SM banners & learn how to make / submit your own.
[BTW - the original Absolut Mulit video can still be found on Absolut's website and my pre-Sepia Mutiny review is here. It's highly recommended viewing ]