The Village Voice tries to make everything it likes into something sexy, cool, and happening.
They’re aiming to do the same with Fareed Zakaria in their profile of him in this week’s issue. Joy Press piles on the adjectives, starting with the subtitle to the article: “Muslim, Heartthrob, Super-Pundit.” A rather unlikely string of words, isn’t it? (Especially jarring is “Muslim” and “Pundit.” But we’ll let it go.)
Press pushes the sexy button a bit more before Zakaria’s anti-sexy, policy wonk energies start to dominate the interview:
Sitting in his airy corner office at Newsweek, Zakaria is the definition of dapper, clad in a pale yellow checked shirt and crisp khakis. He ignores the constant ambient ping of incoming e-mails and phone calls as he talks about his PBS show. Zakaria may be the pundit world’s answer to the Backstreet Boys, but there’s nothing sexy about Foreign Exchange. It has the standard muted tones of a serious news program, complete with generic set and antiquated electronic theme music. “People ask how we’ll distinguish ourselves from the competition,” Zakaria says animatedly. “What competition? There’s literally not another show on American television that deals only with foreign affairs–you know, the other 95 percent of humanity.” (link)
She starts off this paragraph with a kind of journalistic optimism that her subject is in fact hot and happening. Looking dapper! Ignores email pings! (Translation: he’s a busy man, but cool about it.) Argably, the reference to the Backstreet Boys doesn’t help her cause (though maybe the Backstreet Boys are cool again and I am just out of the loop). However, this earnest effort at Cutening Fareed is betrayed by Zakaria’s use of the word “foreign affairs,” which is about as appealing to the fashion-obsessed Voice as a Slurpee in January. From here on out, the interview is all rigor, internationalism, policy, and PBS.
The other 95 percent of humanity is not sexy. Fareed Zakaria is interested in them. Therefore, Fareed Zakaria is not sexy. QED.
For the record, that’s just fine with me: the U.S. media needs more unsexy Muslim heartthrob superpundits. And less Botox News, please.
See more Zakaria SM posts here, here, here, here, and here. Continue reading →