Why This?

I’m not one to follow pop hit music trends in India – but this one is getting a little bit too big to avoid. I briefly peeped the song a few weeks ago, didn’t think much of it. But people can’t stop tweeting about it. Now, Tigerstyle did a Bhangra remix of it, there’s a dubstep remix of it, acoustic covers of it, and my favorite, the soothing soulful R&B remix. There are now over 20 million hits to the YouTube video for this song! Am I missing something? Why this song so popular?

Why This Kolaveri Di (Why This Murderous Rage, Girl?) is an Indian song from the soundtrack of the upcoming Tamil film 3, which is due to be released in 2012… The song was officially released on 16 November 2011, and it instantly became viral on social networking sites for its quirky “Tanglish” (portmanteau word of Tamil and English) lyrics.Soon, the song became the most searched YouTube video in India. Within a few weeks, YouTube honored the track with a Gold Award for getting the most number of hits. [wiki]

 

My favorite to all this is how slapped together the song is – they were looking for a playful love song and wrote this in about twenty minutes. And bhas, sensation!

“When I was writing down the lyrics, I kept in mind all the English words that are used in the Tamil vocabulary. Words like I, you, me, how, why, cow.. I just framed them into sentences and thats how I came up with the song,” said Dhanush, who also penned down the lyrics of the song. [TOI]

 

So here you go – Why This Kolaveri Di to get stuck in your head for today’s #MusicMonday. With enough remixes to last you the month. I’m going to get started on the Banglish remix of this song ASAP.

Ear Blasting Beats for the Pyar

I love when “world music” actually fuses into transnational worldly sounds that blend together melodically and intensely. This week’s song does that. Today’s #MusicMonday is a DJ Rekha & Dave Sharma (of Sub Swara) remix original - “Pyar Baile.” Though the single has been making the rounds since last year, the remixes (there are four) dropped in an EP form on Itunes a couple of weeks ago, which you can download here.

The single features Zuzuka Poderosa & Meetu Chilana and samples “Pyar Karne Wale” from the Bollywood movie Shaan. Twitterverse shows that DJ Rekha spun this at the Brooklyn Bowl this past month. I’m really digging this kind of a sound and looking forward to hearing more of this new sound from DJ Rekha. In the meantime - I’ll be listening in to DJ Rekha’s weekly podcast “Bhangra and Beyond” for a leak of her next ear blasting tune.