The Times has a piece on a familiar theme: lots of people are getting college educations in India that aren’t especially useful.

India was once divided chiefly by caste. Today, new criteria are creating a different divide: skills. Those with marketable skills are sought by a new economy of call centers and software houses; those without are ensnared in old, drudgelike jobs.

Unlike birthright, which determines caste, the skills in question are teachable: the ability to communicate crisply in clear English, to work with teams and deliver presentations, to use search engines like Google, to tear apart theories rather than memorize them. (link)

I know many readers will wince when the centrality of English is reinforced (especially by a western media outfit). And the idea that caste is now totally irrelevant seems far-fetched given the intensity of the current debate over reservations and the “creamy layer.” But Anand Giridharadas’s point isn’t so much the English language or the eradication of caste as methodology and ethos — and the fact that 17% of India’s college graduates are unemployed even as the top companies are desperate for talent. His examples of how to do it wrong are Hinduja College and Dahanukar College in Mumbai. In Giridharadas’s analysis, the problem at these colleges is the emphasis on things like obedience and punctuality, rote memorization, and the failure to inculcate the confidence amongst students to question authority.

It seems to me these are problems that could be fixed without overhauling the entire system. Leaving space for questions in a lecture is a start; guest-lecturers from industry might be another. If you agree with Girdharadas’s assessment of the problem, can you think of solutions that don’t involve waiting for the government to fix everything? Continue reading →

As you may have heard, there’s this little company thingy called YouTube that’s gotten a little popular lately, and then there were all these big companies that got interested in getting some of that popularity for themselves, because, like, they thought that it could make them some money, and, like, open up glorious new ways of communicating. And then this other company called Google got interested, and… well, 1.65 billion dollars and a lunch at Denny’s later, you know the rest.

I saw a bit of that video — on YouTube, natch — where founders Chad Hurley and Steven Chen get a little gloat on, calling the union of YouTube and Google that of “two kings.” But there’s long been rumored to be — OK, reported and confirmed — a Third Man behind the video site sensation, and of course, that man is desi.

At least from this New York Times profile, Jawed Karim, 27, sounds like a thoroughly nice guy and likeable nerd, and one with a knack for good ideas and an appetite for seeing them enacted. He was already an early participant in PayPal. But through his rise as an Internet multi-millionaire his chief focus has been academia.

Mr. Karim said he might keep a hand in entrepreneurship, and he dreams of having an impact on the way people use the Internet — something he has already done. Philanthropy may have some appeal, down the road. But mostly he just wants to be a professor. He said he simply hopes to follow in the footsteps of other Stanford academics who struck it rich in Silicon Valley and went back to teaching. …

David L. Dill, a professor of computer science at Stanford, said Mr. KarimÂ’s choice was unusual.

“I’m impressed that given his success in business he decided to do the master’s program here,” Mr. Dill said. “The tradition here has been in the other direction,” he said, pointing to the founders of Google and Yahoo, who left Stanford for the business world.

So it couldn’t happen to a nicer guy, and here’s a round of Sepia congratulations to Jawed. (No word on whether he’s single.) Beyond that, I’m curious about what all you tech and media macacas out there think of the whole YouTube thing. Obviously, it’s viral as a mofo and pretty fun to surf around. But do folks consistently use it to post their own content? Is it just a library of pre-existing content that at some point will find an intellectual-property arrangement with original providers and a commercial business model? Or is it a harbinger of paradigmatic change? Continue reading →

It was a second line and a jazz funeral to mourn the Katrina-dead and celebrate the rebirth of this city. For two hours this afternoon, colleagues and I braved the hot sun and humidity to see … our well-dressed salesman of a mayor, Ray Nagin, his wife and Lt. Gen. Russell Honoré wave at us while a brass band and dancers slid past us on Poydras St.??! “Forget this, next they’ll start throwing beads,” I said while contemplating returning to work. That’s when the fire trucks inched towards us, and the Fire Marshall and his men and women somberly walked behind them, no waving, no music, no fanfare. Hot tears filled my eyes as I put away my camera and thanked them from the bottom of my heart and lungs. The EMS and NOFD were the most hardworking people during the flood, have worked tirelessly since then in a rebounding city threatened by drought and arson, and only recently got a paltry 10% raise.

The Louisiana Military and National Guard vehicles poured forth and the crowd erupted in applause. We are a thankful city, y’all, even with full awareness that such a presence here on the 29th of last year, and not five days later, would have saved many of the thousand dead.

My Katrina evacuation photos weren’t released until yesterday, the first time I was able to relive the gut-wrenching anxiety. Sifting through my pictures, I wondered how many came back that evacuated with us. Was it the last time a number of them saw New Orleans? What a way to close a life chapter. On the other hand, it isn’t simple even for those who remained and returned, especially for the middle-class and business owners whose livelihoods were either damaged by wind and flood or, a year later, may fail due to increasing insurance costs and a dwindling consumer base. With less than half of pre-Katrina New Orleans residents back home, over 70,000 of them living in 240-square foot FEMA trailers, and the rising cost of living, penny-pinching is the norm.

In the high and dry French Quarter, the tourist section is littered with t-shirt and novelty shops owned by families of South Asian descent. When friends show up in town for the first time and want to buy the obligatory Bourbon St. and Mardi Gras t-shirts, I walk them to Decatur St. and to a large store owned by a lovely Sindhi couple and their Oxbridge-educated daughter. On a recent visit, the lack of business was so appalling that I insisted on paying full price, ignoring the loud objections of Aunty and Uncle to the contrary. “Arre, bacchi, how can we take this much from you? It’s not right.” [A note to non-desis: haggling is in our blood and must be conducted, usually at the behest of the store-owner] It is now my personal responsibility to pay full price to Paul (Prakash), Jim (Jahangir), Simon, Kendra, Don and every single small business owner whose store I frequent in New Orleans. “Buy New Orleanian” is the new motto around these parts. But, how long will our activism alone keep these endeavours afloat?

Our ill Hindu points me to an article in today’s Beeb that addresses just this dilemma: South Asians Recall Katrina Disaster Continue reading →

By now, most readers probably know that Indra Nooyi is being promoted to the CEO of PepsiCo, a company with $38 billion in revenues. She’s been mentioned several times before on Sepia Mutiny, mainly in response to comments she made at a graduation ceremony at Columbia Business School last year. (There are several other posts on her as well.) And Manish had a solid post on her recent promotion this past Monday on Ultrabrown.

I draw two conclusions from her success. First, you can be a working mother and climb the corporate ladder while raising kids (Indra has two, who are I believe in their early/mid teens). Second, you can get ahead in the American corporate environment without sacrificing who you are culturally.

On the first point, there have been many recent stories about the difficulties facing powerful women. Maureen Dowd, for instance, recently published a book called Are Men Necessary?, where (among other things) she talked about the difficulty some women face in dating and/or marrying men who are less powerful or successful than they are. But a growing number of “power moms” are also flat-out powerful. And they do it without sacrificing their connection to their kids, as I think Indra Nooyi’s Nintendo policy proves:

She views PepsiCo as an extended family and everybody at the company is there to help in every way possible. Sometime ago, when Indra was traveling, her daughter would call the office to ask for permission to play Nintendo. The receptionist would know the routine and ask: “Have you finished your homework? Have you had your snack? OK, you can play Nintendo for half an hour”. She then left a voice message for Indra saying “I gave Tara permission to play Nintendo”. (link)

Have you had your snack? Ok, go play. Momma has to go acquire a multinational or two and pacify the Indian media regarding the recent pesticide allegations.

Secondly, you don’t have to sell yourself out and tell everyone your name is “Bob” if it’s really Balwinder. Nooyi’s story about getting her first job in the U.S. after completing her Master’s at Yale is illustrative: Continue reading →

Los Angeles Times reporter Claire Hoffman has a must-read article this weekend in that paper’s West magazine on Joe Francis, who may be the most repulsive individual in America. He is the founder of the “Girls Gone Wild” soft-porn franchise, advertisements for which have been polluting cable television for nearly ten years. Those who, like me, believe that this sort of barely-legal exploitation is a lot more dangerous than is hard-core porn will find here a cornucopia of material to bolster their view. The way that Francis and his crew prey on drunken 18-year-olds and induce them to debase themselves on camera (there’s even a $1,000 bonus for recruiters who get a girl to bare herself right after midnight on her 18th birthday) is vile beyond belief. What goes on in the crew bus is even worse. Francis clearly hates women: whenever he has to deal with a woman on a professional basis he becomes vulgar and threatening, as the reporter learned when he pinned her to a car and nearly twisted her arm off, and later when he called her a c**t and threatened to kill her. This is the kind of article that a paper runs only after its lawyers have pored over every comma. Even Defamer, the LA Gawker franchise, calls the piece “jaw-dropping.”

So what’s the desi angle? Well, the farther I read the more I got riled up that Francis’s company is called Mantra Entertainment. Now I’m a writer and I believe in playing with words, and I don’t think any word is ever absolutely off-limits. But come on, this is disgusting. Mantra?

A mantra is a religious syllable or poem, typically from the Sanskrit language. … They are primarily used as spiritual conduits, words or vibrations that instill one-pointed concentration in the devotee. … They are intended to deliver the mind from illusion and material inclinations.

I’m sorry, calling your porn and degradation company Mantra just ain’t right. After searching a little for other business misuses of common Indian spiritual terms, I found that mantra is by far the most-abused. Sure, there’s a Karma Digital Corporation, at least one Karma Entertainment, a Nirvana Corporation that builds real estate in Costa Rica, a Nirvana memorial park in Malaysia, a Juggernaut Entertainment (oh no, not again) in Chicago, the Ashram Galactica Grand Hotel at the annual Burning Man festival, and of course the sinister Dharma Corporation of the TV series Lost. But mantra is on a whole ‘nother level:

• Mantra Restaurant (Boston)
• Mantra Lounge (Milwaukee)
• Mantra Lounge (Seattle)
• Mantra Brand Consulting
• Mantra Vibes
• Mantra Recordings
• Mantra Lingua bilingual children’s books
• Mantra Resort, Spa, Casino (Punta del Este, Uruguay)

What is it about this word that has spawned so much commercial use? Am I over-reacting when it makes me feel queasy? And what other egregious (or amusing) uses of desi cultural terminology have you run across in the business world? Continue reading →