The Thai clothing retailer Jaspal, which the NYT calls ‘Thailand’s Gap,’ is currently running a big ad campaign with OC actress Mischa Barton. It’s one of those cushy, overseas-only gigs so ably flèched by Bill Murray, who shilled Suntory whiskey in Lost in Translation. The company’s name implies its founder is Sikh. It’s probably another incarnation of India and Thailand’s long history of mixing:
The Thai alphabet is based on Mon (Burmese), Khmer (Cambodia) and South Indian scripts, and the language has many Sanskrit words… It is the only Southeast Asian country never to have been taken over by a European power… [Link]
The Thai language is liberally sprinkled with words from Pali and Sanskrit (the classical languages, respectively, of Theravada Buddhism and Indian Hinduism). [Link]
Thailand, which is 95% Buddhist, seems tolerant of minority religions, with Hindu shrines as good luck charms in downtown Bangkok (thanks, Mark IV):
“This temple [in Chiang Mai] is one of the biggest in Thailand. We also have one big Sikh gurudwara here which is 120 years old. The same devotees go to both the gurudwara and the temple. On Tuesday, for our weekly satsang, you will find a large number of Thai devotees here…” I spoke with one Thai devotee here, Anuma, who said she was a “Buddhist Hindu” and a devotee of Mother Durga…… the Sri Mariamman temple [in Bangkok]… was built by South Indians who migrated from the Thanjavur District in Tamil Nadu to Thailand about 150 years ago. It was the first Hindu temple built by the immigrant Indian community… “The reason why so many Thai people are visiting the Mariamman temple is that She is considered to be the Goddess of Protection. During World War II, when a lot of places here were destroyed in the Japanese occupation, the temple remained absolutely safe.” [Link]