From the newswire (thanks “Blue Mountain”) we see that the Broadcasting Board of Governors has decided to scale back some of its global Voice of America programming, seemingly to re-direct dollars to countries most in need of America’s voice.
This may come as a shock to millions of Hindi radio fans worldwide, Even as the Indo-US relationship scales a new peak, the popular Hindi service of the Voice of America seems all set to be closed down in six months, after being on air for more than four decades. In its annual budget, the Broadcasting Board of Governors has said it will close down VoA’s Hindi radio broadcasts along with four others–Turkish, Thai, Greek and Croatian. Although it is still under Congressional review, it is unlikely that the lawmakers would go against the board’s decision.At the same time, VoA’s Urdu service is being increased to 18 hours a day, including a special six-hour broadcast for the tribal areas of the Pakistan-Afghanistan border. The duration of the Hindi service is one hour and 30 minutes. [Link]
This strikes me as short-sighted. What’s happening here is that the powers that be are shifting their dollars away from many of the countries in which VoA is popular and arguably effective, and is instead going to try and focus on immediate hotspots using more exciting forms of media (as exemplified by Radio Sawa and Al-Hurra TV). The Baltimore Sun has a nice op-ed outlining possible motivations behind these directed cuts and why they may be a bad idea:
The enemy media fire hard and fast, said Defense Secretary Donald H. Rumsfeld in a recent speech, and we must return the fire just as fast. As an example, he cites the extensive coverage of the prisoners at Abu Ghraib.
Why not respond, he asks, by reporting on the mass graves of Saddam Hussein’s victims – torture answering torture, as it were. And non-journalists may have to paid to do the job. It is a kind of shock and awe of the media, a crucial part of the war on terror…The Voice of America, to be sure, does not do this, and therein lies the problem. Dismissed as old-fashioned, stodgy and slow-moving, it is slated for drastic cuts by the supervising Broadcast Board of Governors…
Since, comparatively speaking, it costs so little, what’s the problem? Many say it is political. Every administration in Washington tries to nudge VOA this way or that way politically, but the pressure exerted by the current administration is said to be unprecedented…
This interference is not unique to VOA. It reflects what has happened at the Pentagon and the CIA, where dissenters have been demoted, reassigned, fired or otherwise silenced. [Link]