Since it’s Halloween, and I have not yet overdosed on Starburst and Snickers, I started to wonder how what role fear has in 2007. We seem to want to be scared, which is why horror movies are so popular, although I am not a fan of torture-porn flicks like Saw and Hostel. Catwoman was scary enough.
But what about using fear for non-entertainment purposes? It can often be used in situations where it may not be the best approach. Like a parent who warns, “Study hard, or you won’t get into the Ivy League and you’ll have no future.†Well, I studied hard, didn’t get into the Ivy League, and am doing OK.
It may sound naïve, but hope really is a better sales pitch than fear. And if all you have to offer is fear, or it’s close relations such as cynicism, paranoia, etc. – you start to become unpleasant company after awhile.