After two years of market research, Hindustan Latex Limited (HLL) is ready for a commercial launch of the female condom in India. It will be distributed under the brand name ‘Confidom’. The condom is manufactured in the U.K. by the Chicago-based Female Health Company (FHC). In addition, the FHC announced this week that it has received an order from the National AIDS Control Organization of the Government of India for over 500, 000 condoms. [Link, in PDF]
Research conducted by HLL last year indicated an interest in the product from commercial sex workers as well as from college girls [Link]. While HLL is eying the moolah in upper middle class spheres the Indian government is giving them a helping hand by working with NGOs to reach sex workers:
Positioned as a high-end lifestyle product targeted at the segment of women aged between 18 to 35 years, the product has been priced at Rs. 250 for a pack of two. It expects to sell five lakh units in the first year. Meanwhile, the government has already ordered about five lakh pieces to be distributed free through NGOs or at a subsidized price of Rs. 5 to sex workers. [Link]
Female condoms are unique because they give women simultaneous control over STD prevention and contraceptive technology. Their influence on HIV prevention programs dealing with sex workers, such as Kolkata’s Sonagachi Project, could be huge. While promoting HIV awareness in the Sonagachi brothels, public health scientist Smarajit Rana found some very basic obstacles preventing the use of male condoms:
It transpired that if a prostitute insisted on condom use, her customer just went to someone else. Unlike AIDS, starvation posed an immediate threat, and the program seemed doomed. “Counseling, educating–it just doesn’t work,” Jana states. “Higher up in the social hierarchy, people are able to act on the information given to them. Not so in the lower levels.” [Link]
Confidoms could drastically reduce such difficulties faced by sex workers but at Rs. 5 a pop I wonder how accessible this method really is to them. HLL is looking at negotiating a deal with the FHC that would allow them to manufacture the condoms domestically, which would lower the price, but no word of a definite agreement as yet. Continue reading