Bloggers can’t presume objectivity, so despite the fact that I don’t subscribe (only get old-school network TV), I’m frankly quite dismayed by the news that MTVWorld has closed shop. I know some people who work(ed) at MTV Desi, and appeared on a show that might never air, so perhaps my sentiments are self-serving. But an MTV desi producer emailed this rather heartbreaking note to me today:
This is just really tough for all of us who work to the bone on making something progressive and representative of our communities. I’ve been pretty broken up.
I feel truly truly sad…[and would like] people to understand the challenges of creating a 24 hour channel. The reason we repeat so much is because there are fucking four of us working our asses to the bone to get content up. We are growing. We are a start up– give us a chance!!!
It takes time– and we barely cleared a year and we have supported so many many artists and every single one of them has walked out of our studio feeling proud, happy, accomplished, important…[there is] a need for us to get out there… [to represent] what we stand for and how much WE CARE!!
SepiaMutiny blogged about MTVdesi from its inception, as the first video dropped, anchors were selected, desi artists aired their first videos. We even blogged about how MTV desi covered the Pakistan earthquake (internet writing about liquid television…does that count as meta commentary or wankery?) Continue reading