So writing about reality TV isn’t really my thing, but there’s a show on Sunday nights on NBC that regularly gets my mouth watering. It’s America’s Next Great Restaurant, and it takes 21 people, each with an idea for a fast casual restaurant, and finishes with a winner who gets his/her restaurant opened in three US locations: Los Angeles, Minneapolis, and New York. The judges are also the investors in the new restaurant, and provide their input (sometimes ultimatums) as to what they want from each contestant, eliminating one contestant per episode.
They’re down to the top five in tonight’s episode, and one of the remaining contestants is Sudhir Kandula (@sudsnyc), whose brainchild is Spice Coast, featuring – are you ready? – fast casual southern Indian coastal food! Sudhir’s restaurant began the show with the name Tiffin Box (it had me there) but the investors asked him to change it because no one knows what a tiffin box is.
I spoke with Sudhir earlier in the week about the show, the diversity of Indian food, and his idea for a healthy restaurant:
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