I was roped into the arms of the indie-rock band The Throws (then called Lovely) when I had first seen them perform a few years ago at the South Asian art festival Artwallah. I had been impressed by the chill post-punk polished sound and crushworthy lyrics. The band’s CD quickly became a regular rotation as I cruised the streets of Los Angeles that year.
After taking some time off, I was excited to hear that The Throws are back to making sweet music together again. I had the chance to sit down (virtually) with Adit Rao, lead singer of The Throws to talk about fears, hopes, and dreams. Instead of dropping a CD, the band is going release singles online, one at a time and for free. You can listen to the first song of the series, “Invitation” by using the player below, and you can read my conversation with Adit Rao just below that.
Thank you so much for taking the time to do this interview for Sepia Mutiny. I’ve been following you for the past few years, back when the band used to be called Lovely. It seems like you’ve been quiet for a bit… What has been going on with The Throws?
The Throws kinda disappeared for a minute, life stepped in and took the reins for a bit. We went back into the woodshed– writing, recording, and stuff. But recently, there’s been some rumblings; we’re jones-ing to do some touring, and get the new record out.
The Throws have recently released a single called Invitation. Why did you choose to release one song via internet verses putting together an album and pressing hard copies? Do you see the future of digital music moving away from concept albums and towards this downloading one song format?
Well, it’s just easier to get people to try one song, before they think about a whole record. There’s so much music out there. So this is our way of getting more people to listen and (hopefully) talk about what we’re doing. We’ll give away a one song at a time, and then when we put out the record maybe there’ll be some actual anticipation. I don’t know that albums will go away completely, but I suspect that only the diehard fans will buy full albums. Do I personally need Rihanna’s *whole* album? No. But I’m sure her core audience would disagree with me.