Reaching out to Sikh voters

Sikhs are a fairly small group of voters in America, so I’m always intrigued when a candidate reaches out to us.

I expected the Obama campaign to issue Diwali greetings and figured he’d direct it to Hindus, Sikhs and Jains. But I was quite surprised when the Obama campaign also sent a letter to the American Gurudwara Parbandhak Committee to wish everybody a happy Tercentenary Celebration of the Guruship of Sri Guru Granth Sahib. It is a big holiday for Sikhs, but not one I expected any national politician to notice. (There were no official greetings from the McCain camp for either holiday)

As I’ve written before, these sorts of emails to the community are fairly cheap in terms of effort, and are a nice way to build good will, even if they tell you little about a candidate.

More important than holiday greetings was the difference in response by campaigns to the Sikh Coalition‘s first ever Voter Guide for Sikh Americans. The Sikh Coalition is non-profit and non-partisan. Their guide invited responses from all presidential candidates (not just the major ones) including the Green Party, Socialist Party, Libertarian Party and even such ultra-fringe parties as the Prohibition Party and the Boston Tea Party.

They received extensive replies from Obama (Democratic Party) and Gloria Riva (Party of Socialism and Liberation) and shorter replies from Ralph Nader (Independent Party) and Gene Amondson (Prohibition Party). The GOP did not reply.

The fact that the GOP failed to respond to the survey was very telling. They could easily have filled out the first question, about interaction with Sikh voters and constituents, since McCain was actually involved in the official response to Balbir Singh Sodhi’s murder in Mesa, AZ in 2001. And the GOP has enough staff that they could have tasked somebody to fill the entire questionnaire out. No, the message associated with their lack of response was quite clear. A campaign won’t bother responding to a questionnaire if they’ve already written that bunch of voters off. (That factoid is actually from Audacity of Hope)

Am I surprised that the McCain campaign has written Sikh voters off? Not really. There is no Sikhs for McCain group out there (at least not one that I could find) and Sikh voters are likely to be alarmed by the latest campaign chant of “John McCain! Not Hussein!” [NYT]. Even worse are reports of incidents such as this:

The white male approached the turbaned Sikh male and allegedly stated, ” I have a gun in my car and since you are a hajii no one will care if I kill you. You know why the police won’t do anything? Because I got blond hair and blue eyes.” As the assailant left, he screamed, “F*** Arabs and F*** Obama.” [Link]

Still, it’s a shame given that there have long been staunch Sikh Republicans going back for decades. Some of Jesse Helms’ strongest supporters were Sikh, Dan Burton regularly raised campaign funds from Sikhs, and candidates like Kathuria ran for the GOP senate primary in Illinois.

And of course, it’s bad news for the Sikhs. To be written off by one party is to invite being taken for granted by the other. While I’m sure there are many Sikhs who will still vote for GOP candidates this election, I’m disappointed that the GOP does so little to make them feel welcome.

p.s. My favorite responses were actually from Amondson who responded to a question about racial profiling by saying “We have to profile, take off the hat if you do not want it….but my friends tell me how to know a Sikhs, I am glad, because I think you are good people.” He also replied to a question about whether he supported the Workplace Religious Freedom Act by saying “I may support some of it…..but some Muslims want dumb stuff.” The man may be a racist, but he’s honest!

12 thoughts on “Reaching out to Sikh voters

  1. We discussed this, briefly at TLH, and what was most telling for me was the following exchange:

    Singh: If they actually spoke to McCain’s camp they would learn that he doesn’t fill these out – not even for larger more influential groups.
    Kaur: Hey Singh – I knew I’d seen a McCain questionnaire out there before. I found these through a quick google search. League of Conservative Voters….. Scientists and Engineers for America Voice of Agriculture Aspen Institute

    What this reinforces, to me, is that the McCain campaign did not believe Sikhs were an important constituency, particularly not for their voter outreach efforts. While there’s been a lot of organization among SAFO and Sikhs for Obama to produce voter information in multiple languages, I haven’t heard of similar efforts for the McCain campaign (although it may have happened — I certainly hope so). For the (many) Republican Sikhs I know, many have articulated frustration with the McCain campaign, saying that failure to even interact with Sikhs underscores its rhetoric of Muslimophobia.

  2. Still, it’s a shame given that there have long been staunch Sikh Republicans going back for decades. Some of Jesse Helms’ strongest supporters were Sikh, Dan Burton regularly raised campaign funds from Sikhs,

    Burton’s support was tied to the Khalistan sympathizers. I for one am happy that the GOP does not seek to engage this community in this way anymore. But I do get your point, a golden opportunity to demonstrate inclusiveness squandered

  3. saying that failure to even interact with Sikhs underscores its rhetoric of Muslimophobia.

    This is basically an admission by the GOP that they acknowledge that their base is too stupid to even discriminate correctly. I have voted GOP at times in the past and will do so in the future when they decide to value intellect again

  4. If you want some quick comedy, definitely read the rest of Gene Amondson’s responses in the voter guide… Hilarious stuff. 🙂

  5. I saw this and it seems like a report that endorses Obama. I hope they have good lawyers that can maintain their 501c3 status if something happens! Also, I worked for the McCain campaign and he doesn’t respond to any questionairres – even from the NRA or NAACP so people need to get their facts straight.

  6. How is it a report that endorses anybody? They asked all the candidates to respond and reported their responses exactly. Secondly, see comment 1, we’ve linked to surveys that his campaign has responded to.

  7. Singh, since you’re familiar with the McCain campaign, can you explain why McCain has participated in other questionnaires and not this one? Is it that he responds to questionnaires that are NOT from affinity-based organizations? (the examples you listed were all civil rights advocacy organizations, which seems telling, but I don’t want to read anything into this that isn’t there)

    Sikh Coalition’s 501(c)(3) status will be just fine. They made a good faith effort (and initiated a letter-writing campaign) to include information from all candidates. 501(c)(3)’s are allowed to distribute election information, including voter educational materials, so long as it doesn’t transform into an endorsement. Given that one campaign didn’t respond, there’s only so much they can do to cover that angle. I think they did a relatively good job of balancing the candidates considering.

  8. 7 · Ennis said

    How is it a report that endorses anybody? They asked all the candidates to respond and reported their responses exactly. Secondly, see comment 1, we’ve linked to surveys that his campaign has responded to.

    HAHA obviously none of you have ever worked on a campaign before. Obama’s hundreds of millions of dollars can afford to have a staff member dedicated to answering these questions. Thank God McCain is actually going to the people and answering their questions rather than being forced to write it on a piece of paper.

  9. HAHA obviously none of you have ever worked on a campaign before. Obama’s hundreds of millions of dollars can afford to have a staff member dedicated to answering these questions. Thank God McCain is actually going to the people and answering their questions rather than being forced to write it on a piece of paper.

    Don’t make assumptions. And McCain’s campaign is plenty large. They simply wont respond to a constituency that they’ve written off.

    p.s. Answering questions from the people? He’s refused to take questions for much of the campaign.

  10. I wish Gene Amondson was trying to make me laugh on purpose, but he was hilarious nonetheless!