So…I meant to have this post up last week, but I have pneumonia and my life has come to a screeching halt after one damning chest x-ray. Despite such extenuating circumstances, I feel terrible about the delay, because the video embedded above, for New Yorkers Soul Tap featuring Nivla and P. Oberoi’s “Be Easy (Koi Naa)” is part of a contest sponsored by Doritos called “Crash the Superbowl“, for which voting ends either tomorrow or tonight (I’ve read both dates, so just vote asap).
I’m slightly comforted by the fact that the grassroots outreach on behalf of this South Asian American quartet has been solid, so you probably didn’t need SM to tell you about them (though you may have read about them on our news tab). I’m massively tickled by the fact that Nivla peppers rap with Malayalam phrases like I do my posts, though he is not as consumed with the word “kundi”. Despite that minor shortcoming, when he’s flowin “edi penne…ingota va “, I’m goin’, “HELL YES!”.
Barest of details about the group that is fighting off two Texans for a shot at an Interscope record deal plus sixty-seconds of prime-eyeball time for their video, during the biggest bowl of ’em all:
Soul Tap Presents Nivla and P. Oberoi (yup, that’s their name), is a group composed of rapper Alvin “Nivla” Augustine, Punjabi folk singer Parag “P. Oberoi” Oberoi, Sharad “DJ Sharad” Bhavnani and sound engineer Raj “RVM Sounds” Makhija…
Their Indian-fused hip-hop – a nod of sorts to Jay-Z and Punjabi MC’s collaboration on the “Beware of the Boys” track a few years ago – lends Sub-continental style to the traditionally American rhythms.
“It’s who we are. We grew up listening to hip-hop, and then going home and our parents would have on a [classical Indian singer],” says DJ Sharad.
“We grew up with two cultures; the New York American one and the Indian one.” [NYP]
Read more of that article which was in the New York Post, it has the entire story about how the video which has got them this far almost wasn’t. Meanwhile, I will try to get over my raging disgust for MySpaz and log in, since that’s the only way to vote for the brown contenders. Voting ends soon; I know you have a profile on that visual-assault of a social networking program which crashes my browser every other time I visit– if you are so inclined, log in and vote to let Soul Tap/Nivla/P.Oberoi crash the super bowl. That just sounds mutinous.