I know what I’m going to be for Halloween!

Thoughtful readers NKN and Daniel sent in this delightful wideo and we are all smilier for it. It’s catchy! Err…wait, I think it’s supposed to prevent that…

Achtung, babies: it is NSFW, especially if you work with Telugu people. ;) Otherwise, it seems so innocent, the stars of the clip reminded me of Boobah or the Teletubbies…well, until they get to the graphically illustrated part about gay sex. But we won’t go there! I mean, hasn’t Tinky Winky endured enough?

Now sing it with me one time, “I am sealed with lubricant!” Ah, this song is going to be in my head, all day. Happy Monday to all and to all, check the manufacturing date.

P.S. The next time you’re blue (heh), make like our dancing friend Nirodh and tell yourself, “Turn a deaf ear to others, I am very good.” I know I will!

68 thoughts on “I know what I’m going to be for Halloween!

  1. Duh…it’s Scythian. ;)


    The song is like, 7 minutes long. Would that challenge Missy Elliott to downgrade her song to needing no “45 second man”?

    only if she sang in telugu :) “45 secondu manu.”

  2. Nirodh is a brand of condom in India manufactured by a Govt of India enterprise – Hindustan Latex. However due to extensive advertising Nirodh has become the generic name for a condom. If you look at the ad it clears states that there are many types of Nirodh including KS and Kohinoor.

    Condom advertising has been quite the norm for well over 25 years – both on Radio and TV. I first learnt about something called ‘sex’ from a Nirodh ad on Doordarshan. I innoncently asked my neighbour what was Nirodh – he said it is for adults. Took me a few weeks of questioning a few adults to find out about Nirodh and its uses.

    Nirodh has been a lousy product for many years – dont know if it is any better now. never dared to use anything except KS.

    The evolution of condom advertising in India is an interesting study 1980s- Preventing children early 1990s -Pleasure for the man late 1990s – pleasure for both men & women early 2000s – variety late 2000′s – health

    I wish my Consumer Behaviour term paper were online :(

  3. I skimmed through the comments and didn’t see anything regarding when and where this ad is played. Is it a commercial to be played on a channel like Doordarshan? I doubt it’s filler for movie houses. We can talk for hours on who this is targeted towards. Does anyone know who ends up seeing this, and how?

    Melbourne, I’d be interested to read your paper.

  4. Ravi – I ll have to see if a copy is around somewhere – maybe my prof has still kept a copy.

  5. From the first link in my post…

    About This Video This is an entertaining and educational video in Telugu on Condom usage, to prevent from sexually transmitted infections and HIV, from Nrityanjali Academy, Secunderabad, Andhra Pradesh, India
  6. Damn, I thought my Telugu comprehension was pretty good, but my mom must be from a different region or something because I can only understand bits and pieces of the song! Anyway, this is a good link to email to my mom… ha!

    Is your mom from Telangana?

    It’s interesting that this was produced in Secunderabad (which is right next to Hyderabad). I thought the high HIV rate in AP applied mostly to the rural areas (there are quite a few HIV/AIDS cases in my dad’s village, and the lack of education about it is stunning, e.g. people don’t even know that they have HIV/AIDS, they just know that they’re ‘sick.’ I believe there is a lot of stigma attached to it too).

  7. The organization that produced this had a website, which is down now, but which Google kindly cached for us: The best part: “Nrityanjali academy has performed a street show on HIV/AIDS in front of Ms.Laura Bush.” And here’s a picture of Laura playing a tambourine along with these obviously abstinence-only activists, on the White House’s own site. Telugu has what must be the strongest tradition of activist folk music in South Asia. The biggest star of the last few decades is undoubtedly Gaddar.

  8. AG – I’m just glad the First Lady didn’t grab one of the dancers, kiss them, and cause national outrage!

  9. Yes Anna, but how does it reach the intended audience? How is the video shown? That’s my question.

  10. @ Ravi Re: #63 – My guess is it’s shown during intermission in movies. Re #60: It’s not particularly Telenganish. I’d imagine any Telugu speaker (used to talking about such subjects) could follow it. Should we start transcribing it?

  11. wow. just wow. i loved every second of it. even better would have been to see this in person, on the streets of AP.

    i think this video hits several key points – and caters well to a certain segment of the population. i hope it has the intended effect on at least some. i know a lot of NGOs already have social awareness street performances, but this (w/ some modifications) would be a great one.

    O/T but what was up with the bhangra-esque/basanti(kite-flying) moves by the backup dancers?

  12. Poor sods who danced in that video are probably not going to want to put that on their resumés. I can see that one going well: “Could you tell us more about this social awareness project you did?”. “Yes, I was a giant singing, dancing anthropomorphic condom.”

    @pingpong – ROFL!!!!

  13. Would someone who speaks Telugu please transliterate? It’s terrible having a song in your head and not knowing the lyrics!