With all the bad news about the weather, I thought I would try to lighten things up a bit. It turns out that some people really like the rain, and South Asian countries are creating a monsoon tourism industry around them:
The Indian tourist industry has created tours and activities aimed at rain-starved Arab visitors. Open-air discotheques are billed as “rain dance floors.” Tour operators peddle sight-seeing trips, or “rain walks,” as relaxing excursions for “introspection” and “family bonding.”The Indian state of Goa first started marketing itself as a monsoon destination about five years ago. Resorts in India and northern Pakistan began seeing more Arabs eager to experience the novelty of rain. Posters went up in travel agencies in the Gulf nations of U.A.E., Qatar and Kuwait, beckoning residents to “Come Feel the Rain.” Goa, on India’s west coast, says it attracted 55,000 Arab visitors during last year’s monsoon season, nearly three times as many as two years earlier.
“We’ve seen steady growth in business from them, all of it during the monsoon months,” between June and early September, says Pamela Mascarenhas, deputy director of Goa’s state department of tourism. [cite]
This is very clever counter-cyclical business development. Usually resorts are only bustling during the dry season, and have to make enough money then to cover their expenses during the rainy season. Now they can use their capacity year round, thus increasing their earnings and dramatically cutting their exposure to risk.
As a child, my father would have loved to go on a vacation like the one described. He grew up in a very dry part of Punjab and was fascinated to discover that there were places in the world that got over 10 feet of rain a year. He instantly wanted to move to one of these places and was disappointed when my grandfather wasn’t ready to uproot the family and move to a tropical rainforest!