Happy Diwahanukwanzidmas

Virgin Mobile’s latest promotion is a fine example of South Asian-inspired surrealist kitsch. Not to mention the visions you had the morning after the New Year’s party. No, Virginia, those weren’t sugarplums dancing through your head.

For art that so prominently features a Hindu motif, it sure is strange to extirpate Diwali from the name (Chrismahanukwanzakah). So, I’ve re-christened it, so to speak.

Happy Diwahanukwanzidmas, and watch the animation!

Related posts: A very Om-ly Christmas, Krishna for Christmas, The peacock, The tao of Manschot, Blood brother, Kitsch Idol, Blog bidness, Kitsch-mish, Camping while brown, Wild Bollywood art project, Indian kitsch: Artist does Indian theme for Diesel, TV ad satires on India, Hinduism as kitsch, Warmth and Diesel: The selling of Indian kitsch

2 thoughts on “Happy Diwahanukwanzidmas

  1. I love the pic. I want that to be the cover of my book on secularism …

    And a little joke: The Punjabi/Sikh translation of “Santa” is “Christmas Papaji”