NEW DELHI: Indian men stink. If anyone had any doubts about this, there are cold, hard numbers that will send these doubts to an unmarked grave. In a world in which man is less heterosexual and more metrosexual – male eyebrows are being plucked, chest-hair depilated and cheeks and underarms smell fresh – the Indian male is obviously a misfit. A market study done by ACNielsen, one of the world’s leading marketing information company, reveals that while the overall growth of deodorants and other personal care products rose by three per cent globally in the year 2003, in India it fell by 0.2 per cent.
Deodorant sales falling by 0.2% while population grows by 1.4% makes for a scary prognosis…. Queer Eye for the Indian Guy? Extreme Makeover: Desi Edition?