![\"\"](\"http:\/\/www.sepiamutiny.com\/sepia\/images\/Zara.gif\")
<\/A>This post is in honor of the busiest shopping day of the year. A fashion entrepreneur might do very well with a more desi-friendly Zara<\/A>:<\/P>\nZara is paradise for sexy men’s clothing. It’s my all-time favorite store… \n<\/P>\n
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- It’s one of the vanishingly scarce stores in America which do fall colors and deep jewel tones, like Indian formalwear, instead of those sickly pastels which look terrible on desis \n
- Its fabrics are beautifully textured, like sherwanis, so subtle details appear upon closer inspection \n
- It does dramatic tapered cuts rather than the shapeless American box cut; it’s the only non-designer store where I can get any semblance of a V-shape and waist…<\/LI><\/UL>\n
The Economist <\/EM>compliments its speed:<\/P>\n
Zara<\/SPAN> is the world’s fastest-growing retailer… Zara<\/SPAN> can make a new line from start to finish in three weeks, against an industry average of nine months. It produces 10,000 new designs each year; none stays in the stores for over a month…<\/SPAN><\/BLOCKQUOTE>\n
<\/A>Someone please clone this store, quick. The number of dark-haired people in the U.S. (black, Latino, Asian, desi) is enormous and growing. Zara with a more desi-friendly line and deeper supply chain could be an absolute gold mine…<\/P>\n
Also focusing on the underserved dark-haired, olive-skinned market is fellow Berkeley grad Lubna Khalid’s startup, Real Cosmetics<\/A>.<\/BLOCKQUOTE>\n
Continue reading…<\/A><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"
This post is in honor of the busiest shopping day of the year. A fashion entrepreneur might do very well with a more desi-friendly Zara: Zara is paradise for sexy men’s clothing. It’s my all-time favorite store… It’s one of the vanishingly … Continue reading