{"id":4467,"date":"2007-05-29T23:03:55","date_gmt":"2007-05-30T04:03:55","guid":{"rendered":"http:\/\/sepiamutiny.com?p=4467"},"modified":"2007-05-30T09:59:12","modified_gmt":"2007-05-30T14:59:12","slug":"benetton_takes","status":"publish","type":"post","link":"http:\/\/sepiamutiny.com\/blog\/2007\/05\/29\/benetton_takes\/","title":{"rendered":"Benetton Takes on Bruises – UPDATED"},"content":{"rendered":"

\"benettonDVad.jpg\"<\/a><\/p>\n\n

Just got back home from the long weekend to see the Benetton advert above. It was in my inbox, posted at SAJA’s<\/a> ad-savvy<\/a> blog<\/a> and mais oui, on our news tab, via an Anonymous Tipster who wrote:<\/p>\n\n

Benetton’s Colors of Domestic Violence campaign features desi survivor? On the one hand, nice effort. On the other: color-coordinating the bruises with the sweaters? Tasteless.<\/blockquote>\n\n

I don’t know if the woman is a DV survivor or a model<\/strong>, but I think the image is opinion-provoking. I want to know how many of you agree with the nameless mutineer who had mixed feelings about the execution of a very important public service announcement. As a DV witness and survivor, I think anything which draws pain out in to the light where it can be confronted is a good thing.<\/p>\n\n

Domestic violence is a concept in constant rotation on this blog<\/a>; I can grimly recall how many of you have come forward to reveal in our comments section how you have experienced DV yourselves, either directly or indirectly. That’s not to say that this is a horror we brown have a monopoly on by any means; to that end, Benetton does have ads with other “bruised” women of various ethnicities, which you can see here<\/a>.<\/p>\n\n

::<\/p>\n\n

On a less serious tangent: how does this make you feel about Benetton? Positive, negative, no change? Is this just more un(desi)red<\/a> P.R. stunting?<\/p>\n\n

I’ve worn and loved them since back in the day (16 years!) so I’m a bit biased, especially since they make my current favorite little black dress (worn to the infamous man-harem meetup<\/a>, no less), but I think that even if I didn’t already sweat those United Colors, I’d be positively disposed towards a brand which tried to address DV in such an unflinching fashion. What about you?<\/p>\n\n

::<\/p>\n\n

THIS IS NOT A BENETTON AD CAMPAIGN!<\/strong><\/u> Not only did one of you<\/a> direct us to a Salon blurb<\/a> about this intriguing development, the original link submitted to our news tab had the following<\/a> statement in its comments section:<\/p>\n\n

Dear All,
\nthis is NOT a United Colors of Benetton advertising campaign.\nPlease don\u00e2\u20ac\u2122t be deceived, see the official Benetton Group website www.benettongroup.com\n

\nBest regards,
\nFederico Sartor<\/blockquote>\n\n
Direttore Stampa e Comunicazione Istituzionale
\nBenetton Group
\nTel. 39 0422 519036
\nFax 39 0422 519930
\nwww.benettongroup.com\/press
\nwww.benettonpress.mobi<\/blockquote>\n\n

Curiouser and curiouser…<\/p>\n","protected":false},"excerpt":{"rendered":"

Just got back home from the long weekend to see the Benetton advert above. It was in my inbox, posted at SAJA’s ad-savvy blog and mais oui, on our news tab, via an Anonymous Tipster who wrote: Benetton’s Colors of … Continue reading →<\/span><\/a><\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24,10],"tags":[],"_links":{"self":[{"href":"http:\/\/sepiamutiny.com\/blog\/wp-json\/wp\/v2\/posts\/4467"}],"collection":[{"href":"http:\/\/sepiamutiny.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/sepiamutiny.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/sepiamutiny.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/sepiamutiny.com\/blog\/wp-json\/wp\/v2\/comments?post=4467"}],"version-history":[{"count":0,"href":"http:\/\/sepiamutiny.com\/blog\/wp-json\/wp\/v2\/posts\/4467\/revisions"}],"wp:attachment":[{"href":"http:\/\/sepiamutiny.com\/blog\/wp-json\/wp\/v2\/media?parent=4467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/sepiamutiny.com\/blog\/wp-json\/wp\/v2\/categories?post=4467"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/sepiamutiny.com\/blog\/wp-json\/wp\/v2\/tags?post=4467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}