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As if desis could get any more passionate about their comida,<\/EM> food diversity in India is rising with income<\/A> (thanks, Rohit):<\/P>\nThe amount spent nationally on meals outside the home has more than doubled in the past decade, to about $5 billion a year, and is expected to double again in about half that time… \n<\/P>\n
“In the 1970’s and 1980’s our international menu consisted of Russian salad, shrimp cocktail, French fries … oh, and something baked,” Mr. Desai said. “Recently, though, I had a conservative Hindu lady explain to me the specifics of a risotto she wants for her son’s wedding, and a traditional Bohri Muslim family requested Mongolian hot pots…”<\/P>\n
“When I first opened Diva people would send back al dente risotto because they were used to very soft cooked basmati rice…”<\/BLOCKQUOTE>\n
While I’m complaining about not getting arbi<\/A>, Bombayites were complaining about not getting Italian:<\/P>\n
The legendary Crawford Market in Mumbai… sells broccoli, iceberg lettuce, thyme, basil, rosemary, bell peppers and other non-Indian vegetables. Pasta in bulk is available alongside basmati rice.<\/BLOCKQUOTE>\nIt’s all causing drama with the saas<\/A>:<\/P>\n
“Much to my mother’s chagrin I use store-bought yogurt,” said Rujuta Jog, 24, a recently married office worker. “And my mother-in-law was upset when she saw that I use Pillsbury flour to make rotis. She still prefers to buy wheat and grind it fresh…” \n<\/P>\n
“In the old days, since only the men worked outside the home, they were served first,” said Sathya Saran, a senior executive at Worldwide Media, one of India’s largest publishing companies. “Now everyone eats together, and the entire family dynamic has begun to shift.”<\/BLOCKQUOTE>\n<\/p>\n\n
They’re quickly picking up the worst of the West, chhi!<\/P>\n
… a celebrity chef whose cooking show, “Khana Khazana” (“Food Treasures”), is the longest-running program on Indian television, has an infomercial promoting the Sanjeev Kapoor Tandoor…<\/BLOCKQUOTE>\nThe story makes an inept comparison, Coffee Day is more like Starbucks than Dunkin’ Donuts:<\/P>\n
Ms. Jog’s husband, Vivek, a computer sales executive, brought back an appreciation for American coffee culture when he returned from a stint working in Boston for Intel. Cafe Coffee Day, India’s answer to Dunkin’ Donuts, was ready for him…<\/BLOCKQUOTE>\nOne import I’d love to see is achar tasting, India’s answer to automated wine bars<\/A>:<\/P>\n
“In one local mall in Mumbai an eatery geared toward the Indian Gujarati middle class even offers a pickle tasting bar…”<\/BLOCKQUOTE>\nAaand… now I’m hungry. Off to make myself some masala tortelloni<\/A>.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"
As if desis could get any more passionate about their comida, food diversity in India is rising with income (thanks, Rohit): The amount spent nationally on meals outside the home has more than doubled in the past decade, to about $5 … Continue reading