‘Twas the night before Christmas,
And all through the house
Not a creature was stirring
Not even a mouse…
All along, I thought desis were good at forming cliques. Actually, it turns out they’re good at click farming — hiring people to click ads on your own Web site to earn pay-per-click payments fraudulently.
The Jan. 2006 issue of Wired mentions this widely-disseminated ToI scare story from last year:
With her baby on her lap, Maya Sharma (name changed) gets down to work every evening from her eighth-floor flat at Vasant Vihar [in New Delhi]. Maya’s job is to click on online advertisements. She doesn’t care about the ads, but diligently keeps count — it’s $0.18 to $0.25 per click.
A growing number of housewives, college graduates, and even working professionals across metropolitan cities are rushing to click paid Internet ads to make $100 to $200 (up to Rs 9,000) per month… “It’s boring, but it is extra money for a couple of hours of clicking weblinks every day…” [Link]
Because search engines make their money whether the clicks are from legitimate customers or from scammers, they are only weakly incentivized to prevent the fraud. Those being ripped off: the small businesses who advertise.
Clicks are bought to boost number of hits for web ads or online advertisers who are not tracking user location. [Link]
Users are careful to avoid triggering anti-fraud algorithms by not clicking too often:
“I have no interest in what appears when clicking an ad. I care only whether to pause 60 seconds or 90 seconds, as money is credited if you stay online for a fixed time,” says another user. [Link]
Similarly, spammers are using image captcha farms in India — hiring people to enter the anti-spam picture codes which Web sites require to prove that you’re not a spammer.
Against this backdrop of outright theft, gold farming starts looking legitimate.