Richard Branson inaugurated the first London to Bombay route for Virgin Atlantic last Thursday (via Zoo Station). He cavorted atop a jet wing in a Virgin-colored sherwani and took the Andheri-to-Churchgate local with the dabbawallahs to deliver hot lunches to his staff. In his spare time, he played a cricket match at the Oval Maidan next to Bombay U, paraded before the Gateway of India in a chariot and wore the infamous light bulb-festooned black leather suit that Amitabh wore in Yaarana. He’s also throwing in a couple of free airline tickets for two dabbawallahs to represent at Prince Charles’ wedding (thanks, Turbanhead). This guy’s theatrics put Steve Jobs to shame.
Getting a taste of British-style bureaucracy, Branson nearly got deported for an expired visa; ringing up the prime minister got that sorted. Branson said he’d been wanting this route for 10 years and pushed for unrestricted access to Bangalore, Hyderabad and Ahmedabad, even more aggressive than India’s open skies agreement with the U.S.
In 2000, he inaugurated the Delhi route:
His performance in Delhi in 2000 was even more impressive. Clad in Punjabi dress, he did the bhangra and then rode his way on a cycle rickshaw…
Photo galleries of Branson’s visit: 1, 2