SM reader Janani rightly calls out some jerk who works at Star 98.7 in Los Angeles, via blog:
To Whom it May Concern:
I am a 2nd-generation East Indian American, and two nights ago, around 8-9 PM, I heard your nighttime deejay do a skit with a man pretending to be from India, named “Swami.”
…having your AMERICAN actor pretend (terribly, i might add) to be a man from India, complete with an exaggerated accent and a bumbling personality, turns the Asian immigrant into someone who should be LAUGHED AT. This is a sentiment that I would have expected 20 years ago – in fact, these are the same jokes I heard as a child on the school playground – but not now, when the Indian population has worked hard to earn a legitimate place in America’s ALLEGEDLY multicultural society. And FYI – Swami isn’t actually a name, but a title given to Indian spiritual leaders. So thanks for debasing Indian spirituality at the same time.
I don’t really expect anyone to read this, and if you do, I don’t know if you’ll understand my disgust or take the time to respond. But as someone actually invested in the idea of the United States as a land of opportunity for EVERYONE, I was severely disappointed that even in this small skit, your station revealed that society’s acceptance of all creeds, races, colors is often merely a facade. A parting shot of advice: if you can’t treat a culture or ethnicity with some degree of sensitivity, keep your mouths shut. We’ll all appreciate that much more.
So I went to Star 98.7’s site, and I was charmed by their openness to feedback:
If you have comments or suggestions we’d like to hear them…. so drop us a snail mail or email to share your thoughts with us.
BUSINESS LINE 818-559-2252
starprogramming@ClearChannel.com
Also, one of their main advertisers is Sona Med Spas & Laser Centers…which is run by one Dr. H. Shah. Interesting. If I were Dr. Shah, I’d be making a phone call…