Om Malik outs a tech startup

Veteran journalist Om Malik of Not Really Indian outed a tech startup on his blog, to great effect:

Kathy Rittweger, CEO of Blinkx, was on what she thought was just a normal trip to the offices of Business 2.0 magazine to show the editor her new search software. Om Malik, one of the journalists in the meeting, was so impressed that he immediately wrote about it on his blog. “He called me to say he’d done a ‘blog’ on us, and I have to confess I was disappointed as it didn’t sound as good as an article,” Rittweger reflects. “Within a couple of hours we were being mentioned on thousands of sites and I had venture capitalists calling me left, right and centre. The blog made us so popular that we had to bring forward our launch from autumn to June.

Nice job, Om. (Btw, I’m writing about a guy writing about himself writing about a startup. Death by echo!)

Amardeep breaks down ‘The Namesake’ for you

Amardeep Singh, prof at Lehigh University, finds an invisible man in Jhumpa Lahiri’s The Namesake. I normally wouldn’t point at a piece referencing Gayatri Spivak and other jargon-filled lit academics, but this was so worthy.

For Sikh men of course, the misnaming is much more aggressive: “Osama” and “Bin Laden” are the most common mis-names one hears. One South Philly man (a caucasian), in a moment of inspired racist efficiency, recently referred to me simply as “Bin,” thus saving himself the expenditure of five syllables he no doubt did not have to spare…

“Jhumpa” is her pet name rather than her good name… Growing up in America, however, she has chosen it as her official, public name… Asserting the name “Jhumpa” is at once a misnaming and a refusal to be misnamed…

And he dissects the lack of a handle for the desi community in the U.S., while those in the UK have long since usurped the term Asian.

…desi may work, but it remains a name like a Punjabi or Bengali pet-name, a name used around the house rather than recognized by a broader public. In this case, there is a chance that the term will reach a critical mass, but it is not yet broadly available. I find it hard to imagine the word rolling off the tongue of someone like Charlie Rose…

“India” (like Calcutta and Delhi) is itself is an Anglicization of “al-Hind,” the Persian name for the area around the Indus River… What was India before it was misnamed? The confusion of the community-without-a-name is merely the latest extension of a permanent historical crisis in naming.

Sikh cops can wear turbans in NYPD

Amric Singh Rathour, a New York cop who happens to be Sikh, can now wear a turban as part of his official uniform. Sikhs have a long tradition of police and military service in the Mounties, UK police forces and regiments during the British Raj. Congrats to attorney Ravi Bhalla, a friend from UC Berkeley, for the legal victory, one of a ceaseless tide for religious freedoms.

“It’s the first time New York City will see turbaned Sikh officers,” said Amardeep Singh, the legal director for the Sikh Coalition. “This is like our Rosa Parks, our first big civil rights victory in this country.”

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Dangerous liaisons

Let your chai tea latte runneth over.

______ has graying temples with a thin patch at the back, rimless eye-glasses and a satisfied masculine air. He smells faintly of cigarette smoke and late nights in the lab.

And then, like Before Sunrise and Before Sunset, she completes the story.

But he orders gnocchi anyway, saying in his slightly raspy from smoking too many cigarettes voice, “This could be dangerous.”

The desi head shake

Delhibelly chronicles the ambiguous desi head shake and other deep native mannerisms. Brilliance.

Indians do not nod yes and shake no… This may stem from some aversion to committing too completely to any one course of action, since all things are fated and one can never be sure what one will do, or because it’s never prudent to make promises, or because a betrayal of eagerness is the worst way to begin negotiating… Facing forward, with your head in a relaxed position, tilt your head loosely from side to side, as though it is wobbling on the topmost vertebrae of your spine with the springy motion of one of those sad-looking dogs people fix to the dashboards of cars…

Customer: …“Kitna hoga, Bhaisahib?”
Autowallah: “Pifty rupees.”
Customer: “Pifty! Er… Fifty! Bis dengey” (IÂ’ll give you twenty).
Autowallah: “Porty.”
Customer: (He is like that only).
Autowallah: (You are like that only!)