The 3HO group of Sikh converts in the U.S. has made a small fortune on health food (thanks, commenters). Now, with real corn!
So the ginger asked the almond, “Could you make me a snack?” and the almond said, “Kazam! You’re a snack.”
What did the peanut say to the cashew? Gesundheit! [Link]
Waheguru ji ka khalsa, waheguru ji ki granola bar? I gotta say, their sense of humor is authentically desi. Let’s not forget Yogi Tea, which tells us you don’t have to work your way into exotique, you can just drink it (via Tilo). On camelback in front of the Taj, apparently.
Exotic Teas: Savor the enchanting flavor and sweet aroma of spices from around the world… [Link]
Peace Cereal, a million dollar biz, pitches nirvana via breakfast cereal. It’s a Ben & Jerinder’s business model:
Peace Cereal has promoted the transformative power of peace by donating 10% of our profits to peace building organizations, resulting in more than $1 million in donations. [Link]
They even have a warm and fuzzy founder story like the one on every package of Mrs. Fields. When Yogi Bhajan baked his first batch of authentic guru cookies…
In 1969 Yogi Bhajan began teaching Kundalini Yoga in America, sharing the ancient wisdom of Ayurveda and healthy living that he had mastered in India. After each class he would serve his students a special spice tea based upon this healing science, which they affectionately named Yogi Tea… Golden Temple (bulk granolas), Peace Cereal (packaged cereals), Wha Guru Chew (candy bars), Herbal Gems (capsulated herb formulas), Sunshine (body care products) and Soothing Touch (professional massage products), were some of the companies… [Link]
Other parts of their empire: Ancient Healing Ways, Yogi Botanicals.
The whole thing strikes me as a cross between the friars who support themselves with wine, fruitcake and Web design and the same consumer couture which gags my bullshit sensor on Solano Ave. I’m more impressed with their business savvy. At least they have a sense of humor about it.
Related posts: one, two, three
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