Most of our readers don’t know this but Sepia Mutiny was founded and is run on many of the same principles that Sun Tzu laid out in his classic text, The Art of War. Here are some quotes taken from the walls of our blogging headquarters in North Dakota as an example of what I mean:
–All blogging is based on deception. Hence, when able to blog, we must seem unable; when writing a post, we must seem inactive; when we are near, we must make the readers believe we are far away; when far away, we must make them believe we are near. Hold out baits to entice the reader. Feign disorder, and crush them.
–Bring blogging material with you from home, but forage on the commenters… use the conquered commenter to augment one’s own strength.
–The clever blogger imposes his will on the commenter, but does not allow the commenter’s will to be imposed on him. [Link]
Many businesses also adopt Sun Tzu’s teachings which have become part of the fabric of corporate America. An article on our News tab recently informed us that things may soon begin to change. There is a new book of strategy being adopted by prominent business leaders. Business Week reports:
The ancient spiritual wisdom of the Bhagavad Gita seems at first like an odd choice for guiding today’s numbers-driven managers. Also known as Song of the Divine One, the work relates a conversation between the supreme deity Krishna and Arjuna, a warrior prince struggling with a moral crisis before a crucial battle. One key message is that enlightened leaders should master any impulses or emotions that cloud sound judgment. Good leaders are selfless, take initiative, and focus on their duty rather than obsessing over outcomes or financial gain. “The key point,” says Ram Charan, a coach to CEOs such as General Electric Co.’s (GE ) Jeffrey R. Immelt, “is to put purpose before self. This is absolutely applicable to corporate leadership today…”
There are also parallels between Indian philosophy and contemporary marketing theory, which has shifted away from manipulating consumers to collaborating with them. “Marketing has tended to use the language of conquest,” says Kellogg professor Mohanbir S. Sawhney, a Sikh who discusses the relevance of the Bhagavad Gita to business on his Web site. Now the focus is on using customer input to dream up new products, Sawhney says, which “requires a symbiotic relationship with those around us.” [Link]