The 3HO group of Sikh converts in the U.S. has made a small fortune on health food (thanks, commenters). Now, with real corn!
So the ginger asked the almond, “Could you make me a snack?” and the almond said, “Kazam! You’re a snack.”
What did the peanut say to the cashew? Gesundheit! [Link]
Waheguru ji ka khalsa, waheguru ji ki granola bar? I gotta say, their sense of humor is authentically desi. Let’s not forget Yogi Tea, which tells us you don’t have to work your way into exotique, you can just drink it (via Tilo). On camelback in front of the Taj, apparently.
Exotic Teas: Savor the enchanting flavor and sweet aroma of spices from around the world… [Link]
Peace Cereal, a million dollar biz, pitches nirvana via breakfast cereal. It’s a Ben & Jerinder’s business model:
Peace Cereal has promoted the transformative power of peace by donating 10% of our profits to peace building organizations, resulting in more than $1 million in donations. [Link]
They even have a warm and fuzzy founder story like the one on every package of Mrs. Fields
. When Yogi Bhajan baked his first batch of authentic guru cookies…
In 1969 Yogi Bhajan began teaching Kundalini Yoga in America, sharing the ancient wisdom of Ayurveda and healthy living that he had mastered in India. After each class he would serve his students a special spice tea based upon this healing science, which they affectionately named Yogi Tea… Golden Temple (bulk granolas), Peace Cereal (packaged cereals), Wha Guru Chew (candy bars), Herbal Gems (capsulated herb formulas), Sunshine (body care products) and Soothing Touch (professional massage products), were some of the companies… [Link]
Other parts of their empire: Ancient Healing Ways, Yogi Botanicals.
The whole thing strikes me as a cross between the friars who support themselves with wine, fruitcake and Web design and the same consumer couture which gags my bullshit sensor on Solano Ave. I’m more impressed with their business savvy. At least they have a sense of humor about it.
Related posts: one, two, three
Aside from Yogi Tea, I’ve never seen any of these products in my local Whole Foods!
They have the whole line at my WF. Teas for my moon cycle & everything. The mango cereal is pretty good.
oh my god .. haha … these 3HO people never stop amusing me.
I would be wary of crunchy granola made by three ho’s.
Meanwhile, the world holds its breath as we wait for Bibi Jagir Kaur to sue 3HO for breach of copyright over ‘Golden Temple’ (TM). Not to mention the uncomfortable proximity of the brands 3HO with the holiest shrine to the Gurus.
I actually like most of these products. Many of Trader Joe’s cereals are private label versions of Peace Cereal (same exact cereal manufactured in the same facility/different package) as well.
You forgot to mention the cash cow in the 3HO empire.
Disclosure: One of the company’s officers is a friend of the family.
I must agree, they make some tasty products. I used to be addicted to their maple crunch granola.
I’ve tried all of their food products atleast once, since i saw them on Wegmans ~2 years ago. I must say 3HO has pretty good stuff Much better than some other organic brands i’ve tried.
I refuse to purchase any crap made by cult ppl. I love my sikhi n I love my culture too much to follow that crap. Give me stash soy joy and kashi instead
Btw this desi n my relatives don’t find their humour any bit desi. It does make us want to vomit. You hit the bullseye with the bit about hitting the gag sensor. Sadly more n more ppl r falling for the crap. I don’t care how tasty their stuff may seem, IRS being used for freaky cult reasons. I won’t help support that with my purchase!