I was over at the MTV Desi website today trying to figure out how to get hired. Maybe I’m a bit out of their demographic. I am pushing up on the big 3-0 but I am mos definitely cooler than Carson Daly AND my full head of hair is easily spike-able. If word gets out that I am only in it to get close to a certain VJ, my chances will be totally shot. In case you were wondering, this is what they dropped first. Video Killed the Radio Star it ain’t (thankfully):
The video for “Bulla Ki Jaana” relects the core values of MTV Desi’s audience and captures the panaromic sweep, breathtaking variety and secular beauty of South-Asian and Indian life. Having grown up in India, Rabbi is not technically bi-cultural, but his grasp of the human condition, the ache and kick of life, influences that range from Bob Dylan to Sufi mysticism, and the struggle to sing the unsung hero’s song, qualify him as a truly multicultural artist who deserves to be heard around the world. “Bulla Ki Jaana,” like MTV Desi, is iconoclastic, trippy, mysterious and inclusive, striving to create new emotional connections between cultures.
Naturally, I immediately jumped to the lyrics to figure out MTV Desi’s “core values,” to see if I’d fit in. Continue reading