McDonald’s is routing drive-through orders to a remote call center in the U.S. Can Gurgaon be far behind?

Company officials said the idea, being tested at a small number of restaurants in the Pacific Northwest, is aimed at reducing the number of mistakes at the drive-thru window… “You have a professional order taker with strong communications skills whose job is to do nothing but take down orders,” said Matthew Paull, the chief financial officer. Paull said a “heavy percentage” of complaints the company receives are from drive-thru customers who got the wrong order.

The commando elves who man our secret North Dakota headquarters have been spotted wearing phone headsets and glazed expressions.

This reminds me of the Pakistani company in D.C. which outsourced its receptionist to Lahore (thanks, Parag). You walk in and interact with a webcam and a floating head, very Oz.