The Christian Science Monitor focuses attention on a growing epidemic in Indian society: kids no longer listen to their parents. The cause? Perhaps it is the glorification of parental disrespect and all the “following your heart” crap embedded within today’s Bollywood songs, as compared to those of yesteryear that kept it real (Mera Juta Hai Japani).
Indians have as many words for “love” as the Inuit have for “snow.” Songwriters choose from the many subtle variations: pyar (affection), mohabbat (love, in Urdu), prem (love, in Hindi), ishq (passion), or even junoon (obsession).
These sweet nothings are timeless, but the lyrics surrounding them have changed dramatically. In the 1950s, boys and girls would pine for each other, but accept their parents’ or society’s better judgment. Today’s lover lives and dies by his or her own mistakes or inner faults – immaturity, pride, poor dress sense – and the modern concept of love is spreading at the speed of sound to cities and villages, on radios and music videos, and into the minds of the humming masses.
The result, cultural watchers and filmmakers say, is a country teetering between its traditional rules and the giddy individualism of the West, with profound effects on India’s urban youth.
“This is the first generation that believes that tomorrow will be better than yesterday,” says Santosh Desai, president of the advertising firm, McCann Erickson, in New Delhi. “There’s this sense that the world is opening up with the lifting of constraints. There is an unspecific optimism, and one part of it is economic, but the other part is the lifting of mental barriers.”